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The Morning After: Microsoft's Xbox price increases

Published on: 2025-08-02 23:15:38

Microsoft is dramatically increasing the price of the Xbox Series X and Series S as well as new games and accessories. The Series S will start at $380, up from $300, while the Series X will begin at $550, a $100 increase on its previous price . The company is also increasing the prices of pretty much all its first-party products and peripherals. A basic controller will now cost $65. Microsoft is also increasing pricing in Europe, UK, Australia and many other countries. Microsoft, however, isn’t pointing the finger at tariffs: “We understand that these changes are challenging, and they were made with careful consideration given market conditions and the rising cost of development,” the company said. It’s unusual for a mid-generation console to increase in price — typically, companies launch a slightly more expensive , better-specced iteration instead. Also this week, Samsung’s chief financial officer Soon-cheol Park told reporters “The ongoing uncertainty surrounding US tariff policie ... Read full article.