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iPhone 17 Pro may be a tougher sell than ever before

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Apple’s full iPhone 17 lineup is being unveiled in mere weeks, with each new model having its own unique selling points. But one model in particular could be set for a tougher sales year than usual: the iPhone 17 Pro.

iPhone 17 Air and Pro Max features could make 17 Pro more niche

Normally Apple’s iPhone lineup has two high-end models: the Pro and Pro Max.

But this year, shoppers will have three premium options:

iPhone 17 Pro

iPhone 17 Pro Max

iPhone 17 Air

The new 17 Air model, which replaces the Plus option, will come with several Pro-class features and likely a more premium price too.

But of course, iPhone 17 Air will also earn its “high-end” designation because of its futuristic, ultra-thin design.

Put simply, if you want an iPhone 17 model that gives off “brand new” and “next-gen” vibes, iPhone 17 Air will be it.

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