Sabrina Ortiz/ZDNET
ZDNET's key takeaways
Pixel 10 lineup brings welcome changes across all models.
Base Pixel 10 suits most, but power users will prefer Pro XL.
Pro XL is the sleeper hit with top performance and endurance.
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I'll be honest: My expectations going into my Google Pixel 10 demos were on the lower side. I had just wrapped up testing Samsung's $1,900 foldable phone, and Google all but confirmed the new Pixel phones would look identical to last year's, spoiling the surprise ahead of today's event.
The question I had going in was simple: Was this a lack of ambition or a sign of unwavering confidence?
Also: Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more
It took only minutes of hands-on time to find the answer -- and realize just how wrong I was about which Pixel model I would actually want this year. No, the designers at Google haven't run out of ideas for decorating a glass rectangle; instead, they've improved something that was already great. And one model in particular left the biggest impression on me.
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