Ryan Haines / Android Authority
đŁď¸ This is an open thread. We want to hear from you! Share your thoughts in the comments and vote in the poll below â your take might be featured in a future roundup.
So, yesterday, Google launched the Pixel 10 series. While the phones are intriguing if not spectacular, itâs the livestreamed event that remained seared into my brain when I woke up this morning. The Made By Google event, which was broadcast live and hosted by talk show host Jimmy Kimmel, featured various sports stars, celebrities, and Googlers. That sounds great, right? Well, it definitely was an experience.
To be fair to Google, Iâve had my qualms with live smartphone launch events for years, whether in attendance or watching a stream. But following Made by Google, I think nowâs the time to ask an important question: do we still need these live smartphone launch events?
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For those in the âabsolutely notâ camp, Googleâs Pixel 10 embargo broke an hour before, so any keen-eyed readers wouldâve been privy to the official news well before. The launch event showcased little we didnât already know (besides the glimpse of what could be a new Google speaker), and what wasnât already covered previously. Some may argue that Googleâs budget for the event could go towards more practical marketing methods. Alternatively, it could forego the entire thing and publish a prerecorded video series detailing the new features in a more grounded manner.
But those in favor could suggest that the event probably wasnât designed to appeal to the majority of us Android ânerds.â Lando Norris, Alex Cooper, Jonas Brothers, and Steph Curry fans had plenty to cheer about. Google also spent plenty of time courting iPhone users over to the Android side.
Ultimately, Iâm curious about where you â the consumer â stand on live smartphone events, especially as the target audience for these shindigs.
Here are some more questions: Did you watch the Made by Google event? If so, what did you think of it?
Do you think Google spent enough time describing and explaining the new Pixel 10 and other product features?
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