Netflix is getting into short videos with a new vertical feed for mobile

Netflix announced on Wednesday that it’s currently testing a short-form video feature, signaling that even a streaming giant with over 300 million subscribers is concerned about losing viewers’ time spent on mobile to apps like TikTok, YouTube Shorts, and Instagram Reels. The company debuted the feature at its first-ever product and tech event, where it also revealed several other upcoming plans for the service. These plans include a redesign of the TV homepage and improved real-time recommendations. Netflix’s new mobile-only vertical feed allows users to easily scroll through clips of its original titles. Within this feed, users can tap on buttons to either watch the entire show or movie immediately, save it to their “My List,” or share it with friends. Of note, the clips are curated from the “Today’s Top Picks for You” section, rather than being chosen from Netflix’s entire library. This approach makes it specifically tailored to each user, ultimately encouraging viewers to watch ... Read full article.