Bundling is fast becoming one of the big success stories for streaming services, and Apple seems to know that, making Apple One even harder to resist with its new Apple TV+ price increase and the forthcoming iOS 26 update to Apple Music.
The growing power of bundles in streaming era
Apple One launched in 2019, and since that time bundling has become even more of a success story than ever.
Amazon Prime is the classic example, but several streaming services have recently proven the strategy a winner too. Disney has its bundle of Disney+, Hulu, and ESPN. HBO Max found great success partnering with Disney. And now ESPN and FOX Now are bundling too.
Apple One has kept getting better since its launch, but two new moves show Apple getting even more serious about building its bundle subscriber base.
The Apple TV+ price increase and Apple Music’s major iOS 26 update
Apple TV+ price increase doesn’t impact Apple One
Apple TV+ has truly hit its stride this year, earning its ‘new HBO’ reputation with a steady stream of prestige TV shows.
It also has its best fall content lineup ever right around the corner.
It’s not a big surprise, then, that Apple chose this moment to increase the price for TV+.
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