When Facebook bought WhatsApp for $19 billion in 2014, the messaging app had a clear focus. No ads, no games and no gimmicks.
For years, that is what WhatsApp’s two billion users — many of them in Brazil, India and other countries around the world — got. They chatted with friends and family unencumbered by advertising and other features found on social media.
Now that is set to change.
On Monday, WhatsApp said it would start showing ads inside its app for the first time. The promotions will appear only in an area of the app called Updates, which is used by around 1.5 billion people a day. WhatsApp will collect some data on users to target the ads, such as location and the device’s default language, but it will not touch the contents of messages or whom users speak with. The company added that it had no plans to place ads in chats and personal messages.