Google just announced the Pixel 10 series of phones, which look to be the last major phone releases until Apple unveils the iPhone 17 next month. Nailing down exact dates for the new iPhone models is always a moving target due to the company's secrecy, but a number of reports and leaks are bringing reliable dates more into focus.
Once the rumored iPhone 17, iPhone 17 Air, Pro and Pro Max are revealed, we'll be able to confirm speculation about colors, display, cameras and more. We'll also learn how much the new iPhone will cost, which is also still up in the air, thanks in part to constantly changing tariffs.
Based on previous releases, the new iPhone will be announced in September, but the exact dates for the announcement, preorder and release are still the subject of speculation.
Apple did not respond to a request for comment.
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Possible iPhone announcement date
One recent leak points to Apple holding the iPhone 17 event on Sept. 9. German site iPhone-Ticker claims that it gained access to internal documents from a local carrier, and even though the sourcing cannot be confirmed, that release date lines up with existing rumors and expert opinion.
We've sifted through the whispers, analysis and guesses so you can make a date to get your hands on the new iPhone.
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