There is nothing in this world that is certain, except for death, taxes and the reveal of a new iPhone every year. We're likely weeks away from Apple's iPhone 17 event, but we've already seen a lot of the product lineup through leaked photos and rumors.
In addition to the base model, you can expect an iPhone 17 Pro and Pro Max and a slim version, nicknamed the iPhone 17 Air to be revealed during the event. We're also likely to see an Apple Watch Series 11 and Apple Watch Ultra 3 and maybe an Apple Watch SE, which last got updated in 2022. The AirPods Pro 3 might also make their debut.
Tying the whole lineup together is iOS 26 which was showcased at WWDC 2025 and should drop shortly after the event.
Here are the biggest rumors and leaks about Apple's new hardware. We'll continue updating this piece ahead of the iPhone 17 event. Apple hasn't announced any products or confirmed rumors, and we likely won't find out for sure until the September iPhone event.
It's nearly time for a new iPhone lineup to take the stage. Apple/Screenshot by CNET
When will the iPhone 17 event be? What's the iPhone 17 release date?
If you're excited about the new iPhone's debut, you might not have to wait long. Multiple leaks point to an early September date for Apple's iPhone 17 reveal.
A July 13 newsletter from Bloomberg's Mark Gurman noted that an event is likely slated for Sept. 9 or Sept. 10. German site iPhone-Ticker claimed it gained access to internal documents from a local carrier that lined up with the Sept. 9 date. We don't have access to these documents, so the rumors should be taken with a grain of salt. If these leaks turn out to be true, we can expect preorders for the new Apple hardware to begin on Sept. 12, with a release date of Sept. 19.
The iPhone 16 lineup will soon be iterated on when Apple shows off their next line of smartphones in September. James Martin/CNET
iPhone 17
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