The Google Pixel 10 Pro XL (left) next to the Samsung Galaxy S25 Ultra (right). Kerry Wan/ZDNET
The Google Pixel 10 Pro XL is one of the hottest new Android phones right now, but how does it stack up to the current champ? Ahead of last week's Made by Google event, I spent an intimate morning handling both the new Pixel model and the Samsung Galaxy S25 Ultra to determine which one deserves a spot in your pocket. The answer is... complicated.
Also: Everything announced at Made by Google 2025: Pixel 10 Pro, Fold, Watch 4, and more
With the Pixel, Google is making its most compelling case yet, introducing meaningful upgrades like faster wired and wireless charging, and a Tensor G5 chipset that's well optimized for the AI era. The new Pro XL model, in particular, sets the record for having the largest battery on a Google phone.
Meanwhile, the Galaxy S25 Ultra continues to hold its ground as one of the top Android phones six months after launch -- a testament to the longevity of Samsung's all-in approach to hardware and software design. That begs the question: Which of the two phones should you buy? Here are the top reasons to help you decide.
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You should buy the Google Pixel 10 Pro XL if...
Kerry Wan/ZDNET
1. You prefer Google's cleaner approach to software
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