We're still waiting for Apple to make the official announcement for the iPhone event that usually takes place in September. At that event, they'll showcase the new iPhone 17 lineup which will come equipped with the latest iOS 26 features preinstalled, as well as any additional features Apple reveals at the launch event. But since we (presumably) still have to wait a few weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here's what we're expecting and what we can reasonably assume we'll get from Apple in September.
What are the latest iPhone 17 rumors?
Not necessarily a "new" rumor but Bloomberg's Mark Gurman believes there actually will be a new orange color offered for the iPhone 17 Pro and Pro Max, as well as a light blue color for the iPhone 17 Air, he confirmed in his weekly Power On newsletter.
Additionally, we have a new case rumor. According to leaker Majin Bu, there will be new Liquid Silicone cases in eight colors, including Deep Orange, Pale Orange, Grass Green, Celadon, Fog Purple, Grey Blue, Dark Blue and Midnight Black.
iPhone 17: New Liquid Silicone Cases Colors
Full Article:https://t.co/RBnAO3LCAC pic.twitter.com/GuQuvrswg6 — Majin Bu (@MajinBuOfficial) August 24, 2025
These rumors haven't been confirmed by Apple and we won't know what the actual iPhone 17 models will look like until the iPhone event next month.
How much will the iPhone 17 cost?
Apple's announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from PlayStations to Switch consoles to high-end cameras to Sonos speakers. But given that President Trump's trade policies can change from week to week, and Apple's continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?
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