ZDNET's key takeaways Amazon's base model Kindle promises quicker page-turning, a brighter display, and a fun matcha green colorway (alongside the classic black)
It's currently on sale for $90
The e-reader is more reactive and vivid, and reading anything on the lightweight, portable device is convenient.
This model has the shortest battery life out of the entire lineup, but it's still six weeks long. $89.99 at Amazon $89.99 at Best Buy $109.99 at Target more buying choices
What's the deal?
The base model Kindle is discounted by $20 ahead of Labor Day Weekend sales. The discount, available on Amazon, slices the e-reader from $120 to $90.
Also: The best Labor Day deals right now
Unlike an iPad or tablet competitor, a Kindle's sole purpose is to be as close to analog as possible for a tablet -- delivering distraction-free reading with a battery life that lasts weeks and a screen that's easy to view no matter the environment.
That means Kindle customers and devotees aren't expecting cutting-edge technology in a new release. They just want a great device with important but minimal finishing touches that improve upon the previous generation.
Also: The best Kindles you can buy
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