Amazon has discounted its latest Fire HD 10 tablet to $72.99, a 53% cut from its $154.99 list price, as part of an early Prime Big Deal Days promotion. The tablet features a 10.1-inch Full HD display, a MediaTek MT8186A octa-core processor, 3GB of RAM, 32GB or 64GB storage with microSD expansion up to 1TB, and up to 13 hours of battery life. The discount is only available to Amazon Prime members, though new users can access it via a free 30-day trial.
Amazon is discounting mid-range 13-inch M5 MacBook Air configurations by $150, bringing 16GB/1TB models down to $1,449 and 24GB/1TB models to $1,649. Separately, Apple's official refurbished store has 15-inch M5 MacBook Air units marked down by as much as $300. These sit alongside other current promotions including $50 off AirPods Pro 3, $240 off the entry Studio Display, and over $100 off various M4 iPad Air models.
The FTC has expanded the pool of Amazon Prime members eligible for compensation stemming from a 2025 settlement over allegations that Amazon used deceptive tactics to enroll and retain Prime subscribers. Some members who previously did not qualify can now file claims, and certain payouts may be larger than originally announced.
Amazon's Prime membership bundles a wide range of benefits beyond fast shipping, including Prime Video streaming with originals and live sports, member-only discounts, and early access to Lightning Deals. The company confirmed its next Prime Big Deal Days event will run October 6-7, following an earlier Prime Day held in June. WIRED noted it only recommends deals its team has personally tested, rather than covering all promotions indiscriminately.
Amazon has scheduled its fall Prime Big Deal Days sale for Tuesday and Wednesday, October 6 and 7, running for 48 hours starting at 3:01 am Eastern. New waves of deals will be released three times daily, supplemented by sporadic Lightning Deals throughout the event. WIRED's Reviews team has published a guide explaining sale timing, membership requirements, and how to spot genuine discounts amid the promotional noise.
Amazon has launched early fall Prime Day discounts that include a record-low $125 pre-order price on Apple's new AirPods 5 with ANC, alongside $150 off all four colors of the 1TB 13-inch M5 MacBook Air, bringing it to $1,449. The retailer is also running cash discounts on AirPods Pro 3, AirTag 2, entry-level Apple Watch Series 12, Apple Watch Ultra 4, and an Anker MagSafe car charger mount.
Amazon announced it is expanding Prime Video's news section with on-demand short-form clips covering local and national stories, initially available on TVs and living room devices before expanding to web and mobile apps. The clips will appear in Trending Topics and Local News carousels within the app's News destination, supplementing existing news partnerships available to all U.S. users regardless of Prime membership.
A GAO analysis found that over 12,300 Amazon workers across 11 states now receive SNAP food assistance, with another 11,338 relying on Medicaid, numbers that have nearly tripled since 2020. This surge in public assistance use coincided with Amazon's annual profits jumping from $11.6 billion to $77.7 billion over the same period.
Amazon's Prime Video announced an AI feature that digitally alters actors' mouth movements to align with dubbed dialogue tracks, starting with the English version of German series Maxton Hall. The company says it plans to expand the tool to other titles, framing it as a way to make dubbed content feel more natural to viewers.
Amazon is selling the Hisense M2 Pro, a portable 4K triple-laser projector, for $1,049.99, a $250 markdown from its regular price. The deal matches the lowest price the device has hit since Prime Day.
Amazon announced new shopping tools for Prime Video, letting viewers browse products tied to shows through an upgraded X-Ray Shop tab and a 'shop the scene' feature powered by its Lens technology. Users can pause a title on Fire TV, open X-Ray, and jump into a synced product feed in the Amazon Shopping app.
Amazon Prime Video has rolled out an AI-driven visual effects feature that adjusts actors' lip movements to match dubbed audio tracks, starting with the English dub of the German series Maxton Hall's first two seasons. The company says the tool blends AI and VFX to sync mouth movements with human-translated dialogue, and plans to bring it to season 3 in December and more titles later.
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