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Apple has confirmed a product event for September 9 at 10 a.m. PT, themed 'Surprise and shine,' where it plans to reveal the iPhone 18 Pro, iPhone 18 Pro Max, and its first-ever foldable iPhone, reportedly called iPhone Ultra. Notably absent this year is a standard iPhone model, with Apple said to be shifting that release to spring 2027 alongside the iPhone 18e and Air 2.
Apple TV announced a new heist thriller titled '12 12 12,' premiering November 13 with its first two episodes, followed by weekly releases through December 25. The series stars Anthony Mackie as a disgraced FBI agent and Jamie Dornan as a career criminal, structured around three timelines—12 months of planning, 12 hours of the heist, and the 12 days after—centered on a vault robbery beneath Zurich.
Apple and the state of Virginia have launched digital driver's license support in Apple Wallet, letting residents add their license to iPhone and Apple Watch. Users can add it by scanning both sides of their physical license and completing an identity verification process in the Wallet app. Virginia joins 14 other states already offering the feature since Apple first introduced it in 2021.
A commentator argues that Apple should introduce a new budget desktop, dubbed the Mac Neo, to replace the entry-level role the Mac mini once played. The suggestion comes as the M6 Mac mini's starting price has risen to $899, well above the sub-$1,000, guilt-free price point the mini has occupied since its 2005 debut at $499. The piece notes that rising memory costs and AI demand have pushed Apple Silicon machines toward power users, leaving casual buyers, students, and hobbyists without an affordable Mac option.
A new beta of iOS 27 quietly adds an 'Apple Intelligence Report' toggle inside the Home app for Apple TV and HomePod devices, according to a post from Apple Home Authority on X. The option only appears when the TV or speaker is running the paired tvOS 27 or HomePod 27 beta, suggesting Apple is laying groundwork for AI features on these products rather than just iPhones. Apple notably left tvOS and HomePod out of its WWDC messaging about a unified Siri experience, fueling speculation about unreleased hardware.
Apple has begun reaching out to customers whose M4 Mac mini orders were still backordered when the company unveiled new M6 and M5 Pro models. Those pending orders are being automatically switched to the newer chips while keeping the original price, with some buyers reporting earlier delivery dates and savings of up to $300.
Apple has started showing ads in the Maps app, appearing as the top entry in 'suggested places' and search results, marked with a blue 'ad' label. The rollout, first reported by 9to5Mac, began this week and will expand to more users across the US and Canada in coming weeks, following Apple's March announcement that businesses could pay for premium placement.
Apple has started rolling out advertisements within its Maps app in the US and Canada, appearing both in suggested places before a search and within relevant search results. The company says the ads are privacy-preserving, with no user location data tied to Apple accounts or shared with advertisers, and the rollout will reach all users in both countries within weeks.
Apple has scheduled its next hardware event for September 9th at 1PM ET, held at the Steve Jobs Theater with a livestream option, under the tagline 'Surprise and shine.' The showcase is expected to feature updated Pro and Pro Max iPhones along with a possible first look at a long-rumored foldable iPhone, though the standard iPhone 18 won't debut until next year.
Apple offers a built-in Quick Start feature that lets users move data from an old iPhone to a new one by placing the devices near each other and scanning an on-screen animation. Users can then choose to restore from their latest iCloud backup or perform a direct transfer straight from the old device during setup.
A CNET survey of 2,605 US adults found that while 75% have no interest in a foldable iPhone, a notable 25% do — with younger generations like Gen Z and Millennials showing the most curiosity. However, those interested said they'd only pay around $781 on average, far below the expected $2,000+ starting price for Apple's rumored foldable device.
Apple kept the M5 Max Mac Studio's starting price at $2,499, but choosing the 40-core GPU option—listed as a $300 upgrade—automatically bumps memory from 32GB to 48GB, adding another $300. That makes the real cost of the GPU upgrade $600, not the $300 shown next to it. John Gruber flagged the discrepancy while tallying configuration prices for the new lineup.