GoKawiilApple hits record 22% smartphone share in Q3 as global shipments fall 20%
Counterpoint Research reports smartphone shipments dropped 20% year-over-year in Q3, the weakest third quarter since 2012, as DRAM and NAND price surges pushed retail phone prices up 20% this year. Despite falling shipment volumes, Samsung and Apple both grew market share, with Samsung reaching 23% and Apple hitting 22%—its highest-ever Q3 share—even before releasing the base iPhone 18.