Entrepreneur op-ed urges small businesses to focus tech spending on three priorities
A contributor for Entrepreneur outlines three digital strategies small business owners can use to grow despite limited resources: prioritizing tools based on efficiency, reach, and customer engagement, using analytics to refine spending, and building a proactive digital roadmap instead of reacting piecemeal to new tools. The piece cites Small Business Administration data showing small businesses make up 43.5% of U.S. GDP and employ over 62 million people, alongside Bank of America Institute figures showing rising small-business spending on tech and AI tools.