GoKawiilEntrepreneur op-ed urges small businesses to focus tech spending on three priorities
A contributor for Entrepreneur outlines three digital strategies small business owners can use to grow despite limited resources: prioritizing tools based on efficiency, reach, and customer engagement, using analytics to refine spending, and building a proactive digital roadmap instead of reacting piecemeal to new tools. The piece cites Small Business Administration data showing small businesses make up 43.5% of U.S. GDP and employ over 62 million people, alongside Bank of America Institute figures showing rising small-business spending on tech and AI tools.
GoKawiil's interpretation of the reporting above, not reported fact.
With over 36 million small businesses in the U.S. operating on thin margins and lean teams, choosing the right digital tools rather than simply spending more can determine whether they keep pace with larger, better-resourced competitors. The advice reflects a broader shift where AI and analytics tools are becoming accessible enough for small operators, but only structured adoption turns that access into real growth.
- Small business owners should evaluate digital tools based on efficiency, reach, and customer engagement rather than adopting them ad hoc.
- Built-in analytics can help owners see what marketing and engagement efforts work and adjust spending accordingly.
- A deliberate digital roadmap fosters a culture of innovation, helping owners plan tech investment intentionally rather than reactively.
Square Reader for contactless and chip — For small business owners trying to do more with less, this pocket-sized reader turns a phone or tablet into a full point-of-sale that accepts taps, chips and digital wallets. It plugs into the Square ecosystem, so sales, inventory and customer data flow into one dashboard instead of scattered spreadsheets — exactly the kind of efficiency-plus-analytics tool the article champions.
See Square Reader for contactless and chip on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: entrepreneur.com — Sharon Miller, 2026-08-24
Published there as: “3 Digital Strategies Small Business Owners Can Use to Do More With Less”
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