GoKawiil
Tech News
PepsiCo has deployed its MiNegocio+ app to help small mom-and-pop stores in Mexico City order products at any time, using data insights to recommend items based on local customer demand. This shifts routine ordering tasks to the app, freeing PepsiCo's sales representatives to focus on offering strategic business advice to shop owners.
A contributor for Entrepreneur outlines three digital strategies small business owners can use to grow despite limited resources: prioritizing tools based on efficiency, reach, and customer engagement, using analytics to refine spending, and building a proactive digital roadmap instead of reacting piecemeal to new tools. The piece cites Small Business Administration data showing small businesses make up 43.5% of U.S. GDP and employ over 62 million people, alongside Bank of America Institute figures showing rising small-business spending on tech and AI tools.