GoKawiilPepsiCo is putting customer data to work, giving sales teams the insights to anticipate needs, personalize recommendations, and help businesses grow. Mexico City is home to more than 9 million residents in countless communities and neighborhoods that serve PepsiCo consumers through small mom-and-pop shops. Like small-business owners everywhere, the owners of these stores work around the clock, every day, to meet their customers’ needs and grow their businesses. This video reveals how PepsiCo is using data and digital tools such as its MiNegocio+ app to help them do both. The app is fueled by insights that help shop owners order anytime while recommending products that anticipate customer needs in their area. The freedom allows the sales team to focus on opportunities to provide strategic advice, delivering greater value to businesses from Mexico City, throughout Latin America, and around the world.
24/7 access for every customer, from around the world to around the block
Why This Matters
PepsiCo's use of data and digital tools like the MiNegocio+ app empowers small business owners to better serve their customers by enabling 24/7 access to product recommendations and ordering. This approach enhances customer experience and supports business growth, demonstrating how digital innovation can transform retail in local communities and beyond.
Key Takeaways
- Digital tools enable 24/7 access for small businesses to meet customer needs.
- Data-driven insights help shop owners optimize product recommendations and inventory.
- PepsiCo's strategy supports local business growth while expanding its global reach.
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