GoKawiilPepsiCo's MiNegocio+ app brings data-driven ordering to Mexico City shop owners
PepsiCo has deployed its MiNegocio+ app to help small mom-and-pop stores in Mexico City order products at any time, using data insights to recommend items based on local customer demand. This shifts routine ordering tasks to the app, freeing PepsiCo's sales representatives to focus on offering strategic business advice to shop owners.