Netflix Is Doubling Down on Ads and Dabbling in AI
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television commercial. Fast-forward 14 years, and Netflix is now working on growing its own ad network and it thinks this is the future of the business. Well, that and AI. Netflix execs told investors on Thursday that it is on track to double its advertising revenue this year. They did not say whether they would follow in the footsteps of other streaming networks and increase the ad lo