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Apple barely talked about AI at its big iPhone 17 event

theverge.com Hayden Field 2025-10-09 09:15:02

is The Verge’s senior AI reporter. An AI beat reporter for more than five years, her work has also appeared in CNBC, MIT Technology Review, Wired UK, and other outlets. Apple’s hotly-anticipated Apple event was chock-full of news about updates to AirPods, the Apple Watch, the new suite of iPhones, and more. But during the one-hour-and-fifteen-minute presentation, which was considerably shorter than usual, there was one notable buzzword missing from a good chunk of the fanfare: AI. Although CEO

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The iPhone Air’s battery pack is slim, but not as slim as the iPhone Air

theverge.com Jacob Kastrenakes 2025-10-09 10:43:43

Apple’s chunky old MagSafe Battery Pack was beloved by a subset of iPhone owners, and now the company is bringing it back and slimming it down for the iPhone Air. I took a first look at the battery pack this afternoon, and it has a significantly slimmer design than the old version. This version of the battery pack is thinner and longer, stretching as far across the back of the phone as it can before bumping into the camera bar. Slimming it down reduces the potential battery size, but it makes t

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Here’s everything you need to know about preordering the 2025 iPhone lineup

theverge.com Brandon Russell 2025-10-09 10:46:00

is a commerce writer covering deals and buying guides. Previously, he was a freelance writer for Popular Mechanics, Men’s Health, and Esquire. Posts from this author will be added to your daily email digest and your homepage feed. Apple announced its new iPhone 17 lineup during its “Awe dropping” event on Tuesday. As expected, the company introduced the iPhone 17, the flagship iPhone 17 Pro, and a bigger iPhone 17 Pro Max. There’s also a new addition to the lineup this year: the slimmed-down i

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The iPhone Air is a hint at the iPhone’s future, which could include foldables

techcrunch.com Sarah Perez 2025-10-09 10:14:09

The iPhone Air looks great with its sleek, thin new shape, but you may not want to choose this phone as your daily driver just yet. The new device announced on Tuesday is thinner and lighter than other models, at 5.6mm with a 6.5-inch display. But for the time being, it’s also less capable in some areas than the base model iPhone 17, which could deter potential buyers. For instance, the Air’s battery lasts up to 27 hours, while the iPhone 17 lasts up to 30. It lacks the iPhone 17’s Ultra Wide

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Apple’s creator-centric iPhone 17 Pro will make the vlogging camera obsolete

techcrunch.com Amanda Silberling 2025-10-09 10:18:25

Apple unveiled its new line of iPhones on Tuesday, and the iPhone 17 Pro is making a direct appeal to content creators. The iPhone camera has long checked all the boxes for anything that a casual user might need, making a digital camera obsolete for most consumers. But for millions of content creators — an industry encompassing an estimated 200 million potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. S

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Apple raises iPhone Pro starting price in U.S. for first time since 2017

cnbc.com Kif Leswing 2025-10-09 14:33:29

A next generation iPhone 17 is held during an Apple special event at Apple headquarters on September 9, 2025 in Cupertino, California. Apple increased the starting price of one of its iPhone models and replaced another with a pricer device on Tuesday, as analysts and investors widely expected. Apple's iPhone 17 Pro now starts at $1,099. That's $100 more than last year's iPhone 16 Pro. Apple also replaced last year's $899 iPhone 16 Plus in its lineup with a new thin-and-light device called the

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How to watch Apple debut the iPhone 17 lineup today at its 'Awe Dropping' event

engadget.com Unknown 2025-10-09 07:30:35

We've officially made it to iPhone season (it comes around every September), and today, Apple is finally going to showcase its latest iPhone 17 lineup. That means we'll get to separate fact from rumor once and for all. Apple has dubbed the upcoming event "Awe dropping," so we're hoping for several big announcements that'll warrant the tagline. The show starts at 1PM ET/10AM PT. If you want to tune in to hear what Tim Cook and crew have to say about the presumed iPhone 17, you can stream the sho

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Apple AirPods Pro 3 hands-on: Impressive ANC improvements

engadget.com Unknown 2025-10-09 13:32:46

Apple's "pro" AirPods were due for an update. Despite continuously upgrading the AirPods Pro 2 with new features since their introduction in 2022, Apple hadn't produced another robust overhaul of its priciest earbuds yet. At today's iPhone 17 event (or iPhone Air event, depending on who you ask), the company unveiled the latest model: the AirPods Pro 3. Apple has refined the design, added heart rate sensing, improved active noise cancellation (ANC), delivered live translation and more. And most

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Apple iPhone 17 hands-on: No Plus, no problem

engadget.com Unknown 2025-10-09 14:27:47

The iPhone Air may get most of the attention at today's Apple event, but the "regular" iPhone 17 is the one a lot of the iOS faithful will buy. This year's new model may not look like a massive overhaul since the design is mostly the same, but don't let that fool you. The company has massively upgraded the display to include ProMotion and a 120Hz refresh rate. There's more power under the hood, ready to harness all of the features that Apple Intelligence and iOS 26 provide. Plus, there's eight m

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iOS 26 will be available next week: Find out if your iPhone is compatible with the free update

engadget.com Unknown 2025-10-09 14:33:31

The Apple iPhone 17 event just concluded, and Apple largely delivered on all of the rumors ahead of the show. The company announced the iPhone 17 lineup, the iPhone Air and several other devices. (Check out Engadget's real-time Apple event liveblog for full details.) In addition to finally seeing the new hardware, Apple confirmed after the event that we'll be able to download the final versions of iOS 26 and iPadOS 26 on Monday, September 15. (That's when all of Apple's other operating system up

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iPhone Air hands-on: The super sleek precursor to Apple’s upcoming foldable

engadget.com Unknown 2025-10-09 14:43:30

Apple might not admit it (at least not yet), but the iPhone Air is more than just a slimmed-down version of the company's latest handset or a more sophisticated take on its usual Plus model. It's a super sleek preview of its upcoming foldable. Now this might seem like a stretch and there's something to be said about the difference between a traditional OLED display and one that's meant to be bent. However, the arrival of a foldable iPhone has become one of the tech world's worst-kept secrets. S

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Apple's new wireless chips give it even more control of the iPhone

engadget.com Unknown 2025-10-09 14:48:26

Apple introduced two new wireless chips in the iPhone Air, a preview of a world where all the key components of the company's products are custom-designed. The C1X and N1 chips enable wireless features like 5G connectivity and Wi-Fi 7, building on the original C1 modem the company introduced in the iPhone 16e. At least one reason Apple was able to pull off the thin design of the iPhone Air was the power-efficiency these new chips offer. The C1X modem supports sub-6Ghz 5G and 4G LTE and is up to

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Apple iPhone 17 Pro vs. iPhone 16 Pro: I compared both models, and here are the differences

zdnet.com Prakhar Khanna 2025-10-09 14:33:04

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. Apple's long-awaited iPhone 17 lineup is here, and as speculated, it replaces the Plus model with an iPhone 17 Air. However, the focus remains on the more expensive Pro series. The iPhone 17 Pro and Pro Max now offer better thermals to keep the device cool, an aluminum build for more funky colors, and a few other essential quality-of-life improvements. If you're eyeing the iPhone 16 Pro at lower prices in the market or own

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Apple Events live updates: iPhone 17, iPhone Air, AirPods Pro 3, and new wearables just unveiled

zdnet.com Zdnet Editors 2025-10-09 14:43:00

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. The curtains have lifted at Cupertino, with Apple unveiling the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and more during its hour-long keynote today. What, were you expecting less when the event was literally titled "Awe Dropping?" ZDNET is on the ground in Cupertino to cover everything, and we've rounded up the biggest announcements of the day. Stay tuned for updates as they come. Wha

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Selfie Fans, the New iPhone 17 Camera Is Optimized for You

cnet.com See Full Bio 2025-10-09 13:06:00

If you use your iPhone to take selfies more than anything else -- and Apple says users took more than 500 billion selfies last year -- take heart. At Apple's fall iPhone event Tuesday, held at Apple Park in Cupertino, California, the company not only debuted the 5.6mm-thick iPhone Air, but demonstrated that phone's new selfie camera. The iPhone 17's center-stage front camera has the company's largest-ever front camera sensor, nearly twice the size of the last one, Apple said. In addition, the

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Apple Debuts the iPhone Air, AirPods 3 and Much More at Its 'Awe Dropping' Event

cnet.com See Full Bio 2025-10-09 13:49:00

Every September, like clockwork, Apple launches its newest iPhone line with a variety of gadgets. This year brings us the iPhone 17 in all its variations, most notably the new skinny iPhone Air, along with new Apple Watches -- Series 11 and Ultra 3 -- and an upgrade to its 2-year-old AirPods Pro 2 earbuds. Along with the hardware, Apple is rolling out the new versions of the devices' respective operating systems, iOS 26 and WatchOS 26, both of which have been in public beta all summer. The new

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Did Anyone Ask for a Super Thin iPhone?

cnet.com See Full Bio 2025-10-09 13:59:00

The star of Tuesday's "awe dropping" Apple event was undeniably the iPhone Air, a slim, much-rumored version of its new iPhone 17. It's only 5.6mm thick -- thinner than three stacked credit cards -- if you ignore the huge camera bump. But does anyone actually want a super-thin iPhone? Apple has loaded up the iPhone Air with better battery life and faster processing power via the A19 Pro chip. It's also got a 48-megapixel fusion camera and a 12-megapixel 2x telephoto camera. Apple said this is t

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Don't Preorder the New iPhone 17 Without Picking Up a Case Too

cnet.com See Full Bio 2025-10-09 14:09:25

Apple officially announced the new iPhone 17 lineup at the Apple Event 2025, which includes the base iPhone 17, the new iPhone 17 Air and the 17 Pro. You can start preordering the new phone on Friday Sept. 12, but don't forget about grabbing something to protect it. Some of your favorite brands like Casetify have already revealed their lineup of cases for the new iPhone 17 models. Even Apple has dropped their new line of cases, with some fun new accessories too. We will continue to update this

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Apple Unveils Its Super-Slim iPhone Air, at Just 5.6mm Thick

cnet.com See Full Bio 2025-10-09 14:11:00

Apple on Tuesday unveiled its highly anticipated iPhone Air, which starts at $999 (£999, AU$1,799). The company debuted the 5.6mm-thick phone at its fall keynote at Apple Park in Cupertino, California. It has a titanium frame for a durable, lightweight build, clocking in at 165 grams. The company's Ceramic Shield covers the front and back. The Air has a big 6.5-inch display. Like the baseline iPhone 17, it has a 120Hz variable refresh rate, meaning it supports an always-on display, so you can s

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The iPhone 17 Series Gets the Biggest iPhone Design Refresh in Years

wired.com Julian Chokkattu 2025-10-09 14:18:34

Apple has largely stuck with the same iPhone design since the iPhone 11 debuted in 2019, but change is afoot in Cupertino. While the iPhone 17 may resemble iPhones of the past few years, there's an entirely new camera layout for the iPhone 17 Pro models. Also, there's a brand-new iPhone! The iPhone Air replaces what was supposed to be the iPhone 17 Plus. It, too, features a new look, and it's the thinnest iPhone Apple has ever made. The changes on the standard iPhone 17—typically Apple's most p

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Apple’s new MagSafe battery is only designed for the new iPhone Air

theverge.com Jay Peters 2025-10-09 13:59:57

is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Posts from this author will be added to your daily email digest and your homepage feed. Apple just announced a new, official MagSafe battery for the super-slim iPhone Air, but if you were hoping the battery would work with other iPhones, it apparently won’t. According to the product page for the $99 battery, “the iPhone Air MagSafe Battery was created exclusively for iPho

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iPhone 17 Air will be eSIM only worldwide

techcrunch.com Ivan Mehta 2025-10-09 12:57:51

Apple announced its new thin iPhone 17 Air on Tuesday at its annual hardware event. The company said that this device will have only eSIM support all across the world. Apple managed to cram a lot of tech into a 5.5 mm-thick design, but at the expense of a physical SIM tray. The company opted to ditch physical SIMs for eSIMs for iPhones sold in the U.S. in 2022. “We pioneered eSIM years ago, and now it’s an industry standard, and compared to that, decades-old piece of plastic, eSIM is so much

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Apple unveils iPhone 17 Pro and Pro Max: cosmic orange color, unibody design, biggest battery, 8x zoom

9to5mac.com Zac Hall 2025-10-09 17:58:52

Apple has officially unveiled the new iPhone 17 Pro. It comes in a bold new orange color, features an aluminum unibody design, and includes the biggest battery in any iPhone. The A19 Pro chip comes with a new thermal management system using a vapor chamber. It features the new Ceramic Shield 2 on both the front and the back for the first time. It comes in cosmic orange, deep blue, and silver. The front camera features Center Stage and ups the resolution to 18 megapixels. The three rear camer

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Apple introduces new slim MagSafe battery bank for iPhone Air

9to5mac.com Michael Burkhardt 2025-10-09 18:01:57

At today’s ‘Awe dropping’ iPhone 17 launch event, Apple unveiled a new MagSafe battery for iPhone. It’s optimized for iPhone Air, bringing more battery life to Apple’s ultra-thin iPhone model without compromising too much on bulk. Apple says this new MagSafe Battery will add a total of 65% of additional charge to your iPhone Air, “extending battery life further than that of any other iPhone.” It only supports 12W of fast charging to your iPhone Air, though it has an intelligent battery system

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This is Apple’s new Crossbody Strap accessory for iPhone

9to5mac.com Ryan Christoffel 2025-10-09 18:04:20

Today Apple unveiled its new iPhone 17 lineup during the ‘Awe dropping’ event. Among a variety of other iPhone accessories, Apple announced the release of a brand new Crossbody Strap accessory. Crossbody Strap lets you wear your iPhone around your body Alongside its four brand new iPhone models, Apple has a larger than usual batch of new accessories coming this year. Joining the return of the MagSafe Battery pack, and new bumper case for iPhone Air, and TechWoven cases, Apple has introduced a

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This is the new iPhone lineup following today’s iPhone 17 launch event: pricing, colors, accessories, more

9to5mac.com Michael Burkhardt 2025-10-09 18:30:22

Today, Apple announced its new iPhone 17 lineup, including iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. This year’s star of the show is the iPhone Air, replacing last year’s Plus model. With these four new iPhones, Apple has also discontinued a number of older models. This is the new iPhone lineup. iPhone lineup With the launch of the iPhone 17, Apple discontinued the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. This leaves the following iPhones at the foll

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iOS 26: Here are Apple’s full release notes

9to5mac.com Ryan Christoffel 2025-10-09 18:44:45

Apple has just shipped the RC versions of iOS 26, iPadOS 26, macOS Tahoe, and more. The major new software updates will launch to the public next week on Monday, September 15. Here are the full release notes for iOS 26, the next big iPhone update. iOS 26 releases on Monday, September 15 Today following the conclusion of its ‘Awe dropping’ event, Apple shipped the RC (release candidate) version of iOS 26 to beta testers. Along with the RC build, Apple has shared its full release notes for iOS

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Apple now sells Dynamic Power Adapter for fast charging iPhones

9to5mac.com Ryan Christoffel 2025-10-09 18:56:40

Following the conclusion of today’s iPhone 17 event, Apple has made a variety of new accessories available on the online Apple Store. One surprise not mentioned during the keynote: a new 40W Dynamic Power Adapter that specializes in fast charging iPhones. 40W Dynamic Power Adapter with 60W Max now available from Apple Store If you’re ready for new iPhone accessories, the online Apple Store has you covered. Joining the new Crossbody Strap, TechWoven cases, and MagSafe Battery pack, there’s a b

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Apple Watch SE 3 has an S10 chip and always-on display

engadget.com Unknown 2025-10-09 17:30:33

After three years, the Apple Watch SE is finally getting a refresh. The company showed off the Apple Watch SE 3, the latest version of its budget-friendly wearable during its big iPhone 17 event. The third-generation Apple Watch SE is the first of Apple's budget-friendly watches to come with an always-on display and support for 5G. Other notable upgrades include Apple's S10 chip and new health-tracking features. Despite rumors that Apple may be changing the form factor for its entry-level watc

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Apple AirPods Pro 3 hands-on: New design and improved ANC are impressive

engadget.com Unknown 2025-10-09 18:32:46

Apple's "pro" AirPods were due for an update. Despite continuously upgrading the AirPods Pro 2 with new features since their introduction in 2022, Apple hadn't produced another robust overhaul of its priciest earbuds yet. At today's iPhone 17 event (or iPhone Air event, depending on who you ask), the company unveiled the latest model: the AirPods Pro 3. The company has refined the design, added heart rate sensing, improved active noise cancellation (ANC), delivered live translation and more. And

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Latest Tech News

Apple barely talked about AI at its big iPhone 17 event

The iPhone Air’s battery pack is slim, but not as slim as the iPhone Air

Here’s everything you need to know about preordering the 2025 iPhone lineup

The iPhone Air is a hint at the iPhone’s future, which could include foldables

Apple’s creator-centric iPhone 17 Pro will make the vlogging camera obsolete

Apple raises iPhone Pro starting price in U.S. for first time since 2017

How to watch Apple debut the iPhone 17 lineup today at its 'Awe Dropping' event

Apple AirPods Pro 3 hands-on: Impressive ANC improvements

Apple iPhone 17 hands-on: No Plus, no problem

iOS 26 will be available next week: Find out if your iPhone is compatible with the free update

iPhone Air hands-on: The super sleek precursor to Apple’s upcoming foldable

Apple's new wireless chips give it even more control of the iPhone

Apple iPhone 17 Pro vs. iPhone 16 Pro: I compared both models, and here are the differences

Apple Events live updates: iPhone 17, iPhone Air, AirPods Pro 3, and new wearables just unveiled

Selfie Fans, the New iPhone 17 Camera Is Optimized for You

Apple Debuts the iPhone Air, AirPods 3 and Much More at Its 'Awe Dropping' Event

Did Anyone Ask for a Super Thin iPhone?

Don't Preorder the New iPhone 17 Without Picking Up a Case Too

Apple Unveils Its Super-Slim iPhone Air, at Just 5.6mm Thick

The iPhone 17 Series Gets the Biggest iPhone Design Refresh in Years

Apple’s new MagSafe battery is only designed for the new iPhone Air

iPhone 17 Air will be eSIM only worldwide

Apple unveils iPhone 17 Pro and Pro Max: cosmic orange color, unibody design, biggest battery, 8x zoom

Apple introduces new slim MagSafe battery bank for iPhone Air

This is Apple’s new Crossbody Strap accessory for iPhone

This is the new iPhone lineup following today’s iPhone 17 launch event: pricing, colors, accessories, more

iOS 26: Here are Apple’s full release notes

Apple now sells Dynamic Power Adapter for fast charging iPhones

Apple Watch SE 3 has an S10 chip and always-on display

Apple AirPods Pro 3 hands-on: New design and improved ANC are impressive

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