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The curtains have lifted at Cupertino, with Apple unveiling the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and more during its hour-long keynote today. What, were you expecting less when the event was literally titled "Awe Dropping?"
ZDNET is on the ground in Cupertino to cover everything, and we've rounded up the biggest announcements of the day. Stay tuned for updates as they come.
What major products were announced?
iPhone 17 series: Apple kicked things off with the standard iPhone 17 for $799, which now features a 120Hz ProMotion display, an enhanced front-facing camera for flexible recording, and an A19 chipset.
The showstealer, however, was arguably the new $999 iPhone Air model, Apple's thinnest and lightest phone to date. According to Apple, it runs on a more powerful A19 Pro chip, has only one camera sensor due to its limited size, and is durably built.
The Pro and Pro Max models -- which start at $1,099 and $1,199, respectively -- also got a redesigned back cover, with a larger camera visor that houses an enhanced telephoto sensor. A new vapor chamber cooling system keeps the phones running at peak performance for longer, while prolonging the battery life.
Apple Watch Series 11: Apple highlighted how the $399 Apple Watch is an essential piece of personal health and safety technology by sharing real-world, life-saving testimonials. The upcoming Apple Watch Series 11 will be the thinnest and most comfortable watch yet, featuring 5G connectivity, new watch faces, and an extremely scratch-resistant ceramic design.
Apple Watch Ultra 3: The $799 Apple Watch Ultra 3 features a brighter, wider-angle OLED display with thinner bezels, allowing for a larger screen. It will be the first Apple Watch to offer satellite connectivity for emergency messaging and location syncing, along with 5G support. The Ultra 3 is also rated for the longest battery life of any Apple Watch, lasting up to 42 hours on a single charge.
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