Automattic acquires relationship manager Clay to add an identity layer to online tools
After acquiring universal messaging apps Beeper and Texts.com, WordPress.com owner Automattic has added another communication-focused startup to its lineup: relationship-management app Clay. Financial terms of the deal were not disclosed, but Clay had so far raised over $9 million in venture capital from investors like General Catalyst and Forerunner Ventures. The tool will continue to be supported and will later be integrated with other Automattic products, like Beeper. Clay’s software, launc