Amazon extends July Prime Day to four day event, confirms 2025 dates
James Martin/ZDNET It's time to start adding to your cart. On Monday, Amazon announced the dates for its popular annual summer sale, Prime Day. Prime Day will return from Tuesday, July 8, through Friday, July 11, 2025, having been extended from the traditional two-day sale to a longer four-day event offering Prime members exclusive savings across the site. Also: Amazon Prime Day 2025: Everything you need to know (plus early deals we love) The event will officially kick off on July 8 at 12:01