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Apple Debuts the iPhone Air, AirPods 3 and Much More at Its 'Awe Dropping' Event

Every September, like clockwork, Apple launches its newest iPhone line with a variety of gadgets. This year brings us the iPhone 17 in all its variations, most notably the new skinny iPhone Air, along with new Apple Watches -- Series 11 and Ultra 3 -- and an upgrade to its 2-year-old AirPods Pro 2 earbuds. Along with the hardware, Apple is rolling out the new versions of the devices' respective operating systems, iOS 26 and WatchOS 26, both of which have been in public beta all summer. The new

The iPhone 17 Series Gets the Biggest iPhone Design Refresh in Years

Apple has largely stuck with the same iPhone design since the iPhone 11 debuted in 2019, but change is afoot in Cupertino. While the iPhone 17 may resemble iPhones of the past few years, there's an entirely new camera layout for the iPhone 17 Pro models. Also, there's a brand-new iPhone! The iPhone Air replaces what was supposed to be the iPhone 17 Plus. It, too, features a new look, and it's the thinnest iPhone Apple has ever made. The changes on the standard iPhone 17—typically Apple's most p

Apple unveils iPhone 17 Pro and Pro Max: cosmic orange color, unibody design, biggest battery, 8x zoom

Apple has officially unveiled the new iPhone 17 Pro. It comes in a bold new orange color, features an aluminum unibody design, and includes the biggest battery in any iPhone. The A19 Pro chip comes with a new thermal management system using a vapor chamber. It features the new Ceramic Shield 2 on both the front and the back for the first time. It comes in cosmic orange, deep blue, and silver. The front camera features Center Stage and ups the resolution to 18 megapixels. The three rear camer

visionOS 26 available from Sep 15, with spatial widgets, new Personas and more

Apple has announced that visionOS 26 will be available to Vision Pro users from Monday, September 15. The latest version of the operating system will offer a raft of new features, with spatial widgets and far more realistic personas topping the list … Spatial widgets allow you to position things like clock, weather, music player, and photos in a fixed space in your environment, including the ability to embed them into walls. There’s also a brand new widgets app to find additional spatial widge

This is the new iPhone lineup following today’s iPhone 17 launch event: pricing, colors, accessories, more

Today, Apple announced its new iPhone 17 lineup, including iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. This year’s star of the show is the iPhone Air, replacing last year’s Plus model. With these four new iPhones, Apple has also discontinued a number of older models. This is the new iPhone lineup. iPhone lineup With the launch of the iPhone 17, Apple discontinued the iPhone 15, iPhone 15 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. This leaves the following iPhones at the foll

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The new Live Translation feature also works with AirPods Pro 2 and AirPods 4

Apple just unveiled the brand new AirPods Pro 3, including a flashy Live Translation feature. But it turns out you don’t actually need to upgrade just to try out the new translation stuff. Apple says that Live Translation will also be available through a software update for AirPods Pro 2 and AirPods 4 with Active Noise Cancellation. However, there is a slight gotcha … If you have compatible AirPods, that’s only half the story, as the feature does not run natively on the AirPods itself. It actu

iOS 26, iPadOS 26, watchOS 26 and macOS 26 will be released on September 15

Alongside all of the new iPhones, Apple Watch models and other hardware, today's Apple event brought forth news of when you'll be able to install iOS 26, iPadOS 26, watchOS 26 and macOS 26. You'll be able to install these operating systems on compatible devices on September 15 when they move out of beta. There are two major changes this year. The first is Apple's shift to the Liquid Glass design language across its devices. It's a significant overhaul of the design of Apple's operating systems,

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How to pre-order the AirPods Pro 3

It's been about three years since the last update to AirPods, the length of time Apple usually waits before major hardware upgrades. We expected some big jumps in the new AirPods, and Apple delivered. The Pro 3 brings more health-focused features to AirPods, including a heart rate monitor and calories-burned counter that can feed back to an iPhone or Apple Watch. It also boosted the audio experience itself, with a new design that mimics surround sound as well as two small earbuds possibly can.

Apple AirPods Pro 3 hands-on: New design and improved ANC are impressive

Apple's "pro" AirPods were due for an update. Despite continuously upgrading the AirPods Pro 2 with new features since their introduction in 2022, Apple hadn't produced another robust overhaul of its priciest earbuds yet. At today's iPhone 17 event (or iPhone Air event, depending on who you ask), the company unveiled the latest model: the AirPods Pro 3. The company has refined the design, added heart rate sensing, improved active noise cancellation (ANC), delivered live translation and more. And

Everything Apple revealed at the iPhone 17 launch event: iPhone Air, iPhone 17 Pro, AirPods Pro 3 and more

With the start of September comes the promise of crisp, fall-like weather and, like clockwork, new iPhones. Apple's "awe dropping" iPhone event this year had execs showing off the latest iPhones from Cupertino and reminding folks of the changes Liquid Glass and iOS 26 will bring to their handsets in the coming week. The biggest hardware news comes with the iPhone Air, a new addition to this year’s iPhone lineup. iPhone 17 and iPhone 17 Pro families were revealed, along with updated Apple Watches

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Apple's AirPods 4 with ANC and AirPods Pro 2 will also support Live Translation

Apple revealed a language translation feature for the upcoming AirPods 3 Pro earbuds at today's iPhone event. Here's some good news for those who don't want to shell out $249 for some new and shiny in-ear headphones. The tool is also coming to the AirPods 4 with ANC and AirPods Pro 2 models. This requires the latest firmware and an Apple Intelligence-enabled iPhone running iOS 26 and later. For the uninitiated, Live Translation is exactly what it sounds like. The software translates languages i

iPhone 17 Pro hands-on: The unibody and camera plateau feel more significant in person

Surprising absolutely no one, Apple has unveiled the new iPhone 17 series, including the iPhone Air, which CEO Tim Cook said freed the company up to make the Pro handsets the most Pro ever. Here at Apple Park, I was able to take a high speed hands-on demo of the iPhone 17 Pro, and made a beeline for the new Cosmic Orange model. I'm already very taken with the way it looks and feels, and don't even mind the new camera plateau, but maybe that's just because I'm a sucker for change. This isn't a s

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Apple Event live updates 2025: iPhone 17, iPhone Air, AirPods Pro 3, and new wearables

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. The curtains have lifted at Cupertino, with Apple unveiling the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and more during its hour-long keynote today. What, were you expecting less when the event was literally titled "Awe Dropping?" ZDNET is on the ground in Cupertino to cover everything, with live updates appearing on this page as products are introduced, features are pitched, and the d

Apple iPhone 17 Pro Max vs. Samsung Galaxy S25 Ultra: I compared both, and here's the winner

Kerry Wan/ZDNET Apple announced its new iPhone 17 lineup at the Awe-Dropping Event in Cupertino, California, on Tuesday. After years of playing it safe, the company is experimenting with the design of its phones. The iPhone 17 Pro Max sports its most noticeable (and maybe controversial) design changes in years. By contrast, its closest competitor, the Samsung Galaxy S25 Ultra, retains its signature look. The two flagship phones feature versatile camera setups, plenty of power, and are filled to

The iPhone 17 and 17 Pro Are Official and We Don’t Need to Read Leaks About Them Anymore

No more iPhone 17 leaks. At its annual fall Apple Event today, Apple announced the iPhone 17, 17 Pro, and 17 Pro Max, running iOS 26 with Liquid Glass. The company also introduced the super-thin iPhone Air (yep, it’s not called iPhone 17 Air) alongside new AirPods Pro 3. As part of the bonanza of new products, we also got several new Apple Watches: the Watch Series 11, new Watch SE, and Watch Ultra 3. iPhone 17 The iPhone 17 is on its own this year; there’s no “17 Plus” to accompany it. Compar

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‘Hazbin Hotel’ Season 2 Promises to Raise a Hellish New World Order

Prime Video darling Hazbin Hotel is back for season two, and it looks like a war is brewing over who gets to rule its fiery pits. The season two teaser trailer for Vivienne Medrano’s cult animated series is big on the looming threat as Charlie Morningstar (Erika Henningsen) faces the rise of Vox. The television-faced villain aims to take over by steamrolling over Hazbin Hotel’s mission to rehab sinners and create unholy chaos in hell. Watch the trailer below: The eight-episode season will pre

Apple Debuts AirPods Pro 3 With a Host of Improvements for $249

Apple was widely expected to release the next-generation of its AirPods Pro noise-canceling earbuds this fall, and now it is has. As part of its "awe-dropping" event, the company debuted the AirPods Pro 3. The new buds are upgraded in several ways, including better noise canceling and sound quality, and they have heart-rate sensors like the Beats PowerBeats Pro 2. You can preorder them today for $249 and they ship on Sept. 19. Here are some of their key upgrades, according to Apple. It's worth

The Apple Watch 11 Finally Gets the High Blood Pressure Alerts I Wanted for Years

I've had high blood pressure for years. Or I used to before I got it under control. But I've wished for a blood pressure-aware smartwatch for years. Apple is finally adding it, to a degree, with the Apple Watch Series 11 announced at Apple's latest iPhone event. Hypertension notifications are part of the latest Apple Watch's feature set, and according to Apple it'll be supported in 150 countries and regions this month. Apple says it expects clearances from the US Food and Drug Administration an

iPhone 17 First Look: Better Specs, Brighter Screen and Camera Upgrades

Apple has unveiled the iPhone 17 at its "awe dropping" event, and aside from a redesigned camera bump on the back, there are plenty of upgrades under the hood and on its display. That may not be enough to move the needle for consumers who picked up last year's iPhone 16, but there's plenty of small upgrades for folks who haven't upgraded in years. The standard iPhone 17 remains the entry-level model of Apple's flagships, with all the new iOS 26 features but not all the spec upgrades that its Pr

iPhone 17 Pro is Here: Everything to Know About Apple's Superphone

After months of rumors, the iPhone 17 Pro is here. Unveiled as part of Apple's "awe dropping" September event, the phone will launch with the latest version of Apple's iOS 26 software, along with rumored updates to the design and expected updates to Apple Intelligence (the company's rival to Google's Gemini AI). The iPhone 17 Pro will go on sale starting at $1,099 with 256GB of storage while the larger iPhone 17 Pro Max will start at $1,199. While it might seem that the iPhone 16 Pro has had a

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Apple Reveals New iPhone 17 Pro Colors, Including Cosmic Orange

Orange apples are here, Apple iPhones that is. During Apple's iPhone 17 event on Tuesday, it was revealed that the iPhone 17 Pro will be offered in silver, deep blue and one color that especially caught people's attention: cosmic orange. "It looks like a sports car on a phone," one CNET staffer quipped after the reveal. Apple/Screenshot by CNET The iPhone 17 Pro will have a new aluminum unibody and "the best camera system we've ever made," Apple claims. If you don't believe it, just take a pe

Apple “started from scratch” to design all-new iPhone 17 Pro and Pro Max

CUPERTINO, Calif.—Apple's basic iPhone 17 is the one most people will use, and the new iPhone Air will get attention for its thin design and novelty. But the iPhone Pro series is still the absolute best the company has to offer, and that continues to be true of the new iPhone 17 Pro and Pro Max that Apple announced today. The new phones start at $1,099 and $1,199 for the Pro and Pro Max, respectively, each with 256GB of storage. Preorders start this Friday, and the phones will be available on S

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iPhone 17 Air is real—here’s what’s new in Apple’s extra-thin handset

An incoming new iPhone model called the iPhone Air has been one of the worst-kept secrets in tech lately, and now Apple has confirmed it at its annual iPhone reveal event. The 6.5-inch iPhone 17 Air combines the CPU and GPU of an iPhone Pro with the camera system of a regular iPhone, all in an extra-thin design (5.6 mm), with a treated titanium frame that is likely to appeal to style-conscious users and some business consumers. Like the iPhone 17, the iPhone 17 Air has a ProMotion display with

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Just One Lonely Product Still Uses Apple’s Lightning Connector—Can You Guess Which One?

While the world focuses on Apple’s latest slew of new products, we are taking a moment for the last bastion of Apple’s proprietary past—the one remaining product with a Lightning connector that, somehow, Apple still sells. We have previously lamented Apple's drawn-out transition to USB-C. It’s been far from quick and far from straightforward, leaving a mess of dongles and confusion in its wake. It was last year, at its September 2024 “Glowtime” event, that Apple made the move to change that, t

Our first look at the iPhone 17 Pro and 17 Pro Max

There were two surprises for me when I picked up the iPhone 17 Pro. For one, the colors are bold — a nice change of pace from last year’s barely-there pales. But the bigger surprise is just how much has changed about the back of the phone. By all accounts, this still feels like an iPhone, with its soft matte aluminum frame. But the polished camera bar — always an underemphasized design element — now stretches across the back. And a detail I missed during the keynote is how the polished glass po

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The eight biggest announcements from Apple’s iPhone Air event

is an editor covering deals and gaming hardware that he thinks you’ll like. He joined in 2018, and after a stint at Polygon, he rejoined The Verge in May 2025. Posts from this author will be added to your daily email digest and your homepage feed. Apple just wrapped its extensive fall hardware keynote, which featured the marquee announcement of the thin iPhone Air, along with other iPhone 17 models, plus a suite of new Apple Watch wearables, and the new AirPods Pro 3 — phew, that was a lot. Al

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Apple launches iPhone 17 Pro with major camera upgrades

Apple launched the iPhone 17 Pro and the iPhone 17 Pro Max today with a new design and an upgraded camera system. The devices are powered by the new A19 Pro chipset and have a larger battery, Apple said. Plus, it noted that eSIM-only models will have a slightly larger battery as compared to Pro models with physical SIMs. The new Pro phones have an aluminium unibody instead of the titanium used in the previous year’s iPhone. The company said it designed a new vapor chamber thermal system along

Apple unveils AirPods Pro 3: new design, better battery life, heart rate monitor

Today during its ‘Awe dropping’ event, Apple unveiled the next generation of its highly successful AirPods Pro line. Here’s everything you should know about AirPods Pro 3. Apple announces AirPods Pro 3 with pre-orders starting today, shipping September 19 Today as the first announcement during its big iPhone 17 event, Apple introduced the next generation of AirPods Pro: AirPods Pro 3. AirPods Pro 3 include new features like: New design with smaller earbuds with smaller earbuds Improved spat

Apple announces iOS 26 release date: September 15

It’s one of the biggest days of Apple’s year, with the company’s ‘Awe dropping’ event headlined by the iPhone 17 lineup and other new hardware. On the software front, we got some good news too: iOS 26 is coming very soon. iOS 26 was first unveiled back in June at WWDC. Since then, the forthcoming software update has been in beta testing. After three months in beta, Apple is nearly ready to ship iOS 26 to all users. iOS 26 will officially release on Monday, September 15. New features include

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Apple unveils iPhone 17 Pro: cosmic orange color, unibody design, biggest battery

Apple has officially unveiled the new iPhone 17 Pro. It comes in a bold new orange color, features an aluminum unibody design, and includes the biggest battery in any iPhone. The A19 Pro chip comes with a new thermal management system using a vapor chamber. It features Ceramic Shield glass on both the front and the back for the first time. It comes in cosmic orange, deep blue, and silver. Refresh for updates. Catch up on everything announced during Apple’s event with 9to5Mac’s news hub.