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The curtains have lifted at Cupertino, with Apple unveiling the iPhone 17 series, Apple Watch Series 11, Apple Watch Ultra 3, AirPods Pro 3, and more during its hour-long keynote today. What, were you expecting less when the event was literally titled "Awe Dropping?"
ZDNET is on the ground in Cupertino to cover everything, with live updates appearing on this page as products are introduced, features are pitched, and the doors open for journalists and media members to flood the demo area. Here's everything you need to know about Apple's September event.
How to watch the Apple iPhone 17 event While Apple's September event was open to a live audience, consisting of members of the media, industry analysts, employees, and partners, the company also held a livestream so that the public could tune in and watch its newest products launch in real time. The livestream was hosted on Apple's main website and YouTube, opening up to viewers several minutes before start time. This year, the event kicked off at 10 a.m. PT / 1 p.m. ET, with replays being broadcasted at this point. Show more
What major products were announced?
iPhone 17 series: Apple kicked things off with the standard iPhone 17 for $799, which now features a 120Hz ProMotion display, an enhanced front-facing camera for flexible recording, and an A19 chipset.
The showstealer, however, was arguably the new $999 iPhone Air model, Apple's thinnest and lightest phone to date. According to Apple, it runs on a more powerful A19 Pro chip, has only one camera sensor due to its limited size, and is durably built.
The Pro and Pro Max models -- which start at $1,099 and $1,199, respectively -- also got a redesigned back cover, with a larger camera visor that houses an enhanced telephoto sensor. A new vapor chamber cooling system keeps the phones running at peak performance for longer, while prolonging the battery life.
Apple Watch Series 11: Apple highlighted how the $399 Apple Watch is an essential piece of personal health and safety technology by sharing real-world, life-saving testimonials. The upcoming Apple Watch Series 11 will be the thinnest and most comfortable watch yet, featuring 5G connectivity, new watch faces, and an extremely scratch-resistant ceramic design.
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