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U.S. President Donald Trump and Apple CEO Tim Cook shake hands on the day they present Apple's announcement of a $100 billion investment in U.S. manufacturing, in the Oval Office at the White House in Washington, D.C., U.S., August 6, 2025. Apple shares rose 13% this week, its largest weekly gain in more than five years, after CEO Tim Cook appeared with President Donald Trump in the White House on Wednesday. Shares of the iPhone maker rose 4% to close at $229.35 per share on Friday for the com
There's a battle over the future of computing. Tech giants, like Meta and OpenAI, are racing to develop a version of AI that's almost sci-fi levels of sentience, known as superintelligence. Obscene salaries are being thrown around to poach top AI engineers -- some even with reported offers of $100 million signing bonuses. Meanwhile, billions of dollars are spent to acquire companies with no products. The goal? To create an AI gadget so good that it can dethrone the iPhone. That's at least the
It's now clear that Apple plans to survive Donald Trump's trade war by playing to the president's ego. On Wednesday, Trump announced that Apple would be exempt from a threatened 100 percent tariff on semiconductors that could have driven up the cost of iPhones globally, Reuters reported. In an apparent effort to secure this exemption, Apple promised to increase its total investment commitment in the US by $100 billion, while also gifting Trump a one-of-a-kind statue that Apple CEO Tim Cook had
Apple to invest $100bn after pressure from Trump 10 hours ago Share Save Natalie Sherman BBC News Share Save Watch: Tim Cook presents Trump with glass statue after $100bn investment announcement Apple plans to boost investment in the US by another $100bn (£75bn) as the tech giant comes under pressure from President Donald Trump. The White House said the money would be used to encourage firms to make more Apple parts in the US and would add to the company's previous pledge to spend $500bn in t
NBC News TL;DR Apple CEO Tim Cook has gifted US President Donald Trump a circular Gorilla Glass statue with a gold Apple logo and a 24K gold base. The commemorative statue was presented to Trump ahead of Cook’s $100 billion US investment announcement at the White House. The peace offering comes after the President criticized and pressured Apple to bring more of its supply chain stateside. In a heartwarming display of capitalism, Apple has gifted US President Donald Trump what may be the worl
During today’s Oval Office announcement of the American Manufacturing Program (AMP), a visibly nervous Tim Cook presented President Trump with a “unique unit of one” piece of Kentucky-made glass, mounted on a 24k gold stand crafted in Utah. A unique unit of one As the press briefing began, Cook stood alongside Trump and in front of a pair of easels displaying the projected returns from Apple’s $600 billion investment in U.S. manufacturing over the next four years. He also held a big, white bo
In this article AAPL Follow your favorite stocks CREATE FREE ACCOUNT U.S. President Donald Trump speaks as Apple CEO Tim Cook gestures, as they present Apple's announcement of a $100 billion investment in U.S. manufacturing, while U.S. Treasury Secretary Scott Bessent and Commerce Secretary Howard Lutnick stand in the Oval Office at the White House in Washington, D.C., U.S., August 6, 2025. Jonathan Ernst | Reuters Apple CEO Tim Cook and President Donald Trump on Wednesday announced that the i
is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Posts from this author will be added to your daily email digest and your homepage feed. At a White House press conference to discuss Apple’s new US manufacturing plans, CEO Tim Cook presented a gift to President Donald Trump: a “unique” piece of glass from iPhone glass manufacturer Corning that’s set in a 24-karat gold base. The piece of glass is a large disc with the Apple
CEO Tim Cook will join President Donald Trump in the Oval Office for an announcement touting an update to the company's stated plans to spend and invest in the U.S. It's scheduled for 4:30 p.m. ET. Apple will raise its previous commitment, made in February, from $500 billion to $600 billion over the next four years, a White House official told CNBC. It will also announce a new manufacturing effort called the American Manufacturing Program, the official said. Apple shares rose 5% during tradin
Apple CEO Tim Cook speaks during the Apple Worldwide Developers Conference (WWDC) on June 09, 2025 in Cupertino, California. Apple shares popped 5% Wednesday, ahead of an Oval Office event touting an update to the company's stated plans to spend and invest in the U.S. CEO Tim Cook will join President Donald Trump for the announcement set for 4:30 p.m. ET. Apple will up its previous commitment, made in February, from $500 billion to $600 billion over the next four years, a White House official
Apple CEO Tim Cook will join President Donald Trump at the White House Wednesday afternoon to announce a new $100 billion pledge to invest in the United States, according to a report from CNBC. Dubbed the “American Manufacturing Program,” Cook’s appearance comes on the same day that Trump has pledged to raise tariffs on goods from India to 50%, though it’s still unclear if Apple’s goods manufactured in that country will be exempt from the historically high rate. “Today’s announcement with Apple
Cooking oil is one of the most versatile ingredients in any kitchen, but not all oils are created equal. While it's tempting to reach for olive oil every time, the truth is that different oils perform best under different conditions, and using the wrong one can make or break your dish. Olive oil, for example, adds richness and depth to dressings and sautés as well as goodies like proteins and vegetables. But its smoke point is lower than other oils, making it a poor choice for high-heat cooking
Big quote: In a rare all-hands meeting at Apple's Cupertino headquarters, CEO Tim Cook made it clear to thousands of employees that AI now stands at the forefront of the company's ambitions. Addressing a packed auditorium following a stronger-than-expected earnings report, Cook called the AI transformation "as big or bigger" than the internet, the smartphone, cloud computing, and apps. "Apple must do this. Apple will do this. This is sort of ours to grab," Cook told staff, vowing, "We will make
In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what analysts and Apple enthusiasts around the world had been raising concerns about: that Apple has fallen behind competitors in the AI race. And Cook promised employees that the company will be doing everything to catch up. “Apple must do this. Apple will do this. This is sort of ours to grab,” Cook said, according to Bloomberg, and called the AI revolution “as big or bigge
Apple CEO Tim Cook has long been skilled at talking up the company’s products. But in new remarks made just days ago, Cook hinted that he’s never been as excited about Apple’s product roadmap as now. Cook has ‘never felt so much excitement’ about Apple’s product pipeline Last week Apple leadership held an all-hands meeting with staff that covered a wide range of subjects. AI was a major focus, including updates on Siri’s delayed upgrades. The meeting also reportedly came with some classic Tim
The big picture: This month marks Tim Cook's 14th year as CEO of Apple. As the company looks toward future software and hardware launches, Cook remains optimistic about the Vision Pro despite its tepid reception. Meanwhile, analysts and insiders struggle to predict who his successor might be. Cook's comments on the Vision Pro, one of the signature products of his tenure, came during Apple's earnings call for the quarter ending in June. He discussed the headset's upcoming OS update and enterpris
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In Brief Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg’s Mark Gurman. The meeting came after an earnings call in which Cook told investors and analysts that Apple would “significantly” increase its AI investments. It seems he had a similar message for Apple employees, reportedly telling them, “Apple must do this. Apple will do this. This is sort of ours to grab.” Despite launching a variety of AI-po
is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Posts from this author will be added to your daily email digest and your homepage feed. Apple CEO Tim Cook boasted about the potential of AI and the company’s approach to developing it in a rare all-hands today that was reported on by Bloomberg. Apple has been slow to roll out some of its AI features and has stumbled with a planned AI-powered upgrade to Siri, which it delayed
Just one day after revealing its financial results and fielding questions about Apple’s lag in AI, Tim Cook turned inward, holding what Bloomberg described as an ‘hourlong pep talk’ during a company-wide all-hands meeting. Here are the details. ‘Apple must do this. Apple will do this. This is sort of ours to grab’ As reported by Mark Gurman, Tim Cook held a company-wide meeting today at the Steve Jobs Theater at Apple Park, and stated that “the AI revolution is ‘as big or bigger’ as the intern
Whenever there’s talk of Apple making a big, splashy acquisition to help catch up in AI, someone inevitably points out that “Apple doesn’t acquire big companies like that”. Today, Apple CEO Tim Cook offered his view: company size doesn’t matter. If the tech is right, what’s the harm? During today’s Q3 2025 earnings call, Citi analyst Atif Malik asked whether Apple needed to accelerate its AI roadmap, despite historically not resorting to big acquisitions. Cook noted that Apple has acquired se
Tim Cook arrives for the annual Allen and Co. Sun Valley Media and Technology Conference at the Sun Valley Resort in Sun Valley, Idaho, on July 8, 2025. Apple's AI strategy and investment was on the mind of analysts on an earnings call after the company reported third-quarter earnings that showed overall revenue grew by 10% year over year. While Apple was never going to announce major acquisitions or initiatives on an earnings call, CEO Tim Cook's remarks on Thursday confirm that the company i
During today’s Q3 2025 earnings call, Apple CEO Tim Cook addressed growing speculation that advancements in AI, and the new hardware form factors enabled by them, could eventually sideline screen-based devices like the iPhone. Complementary, not substitutes Asked whether Apple sees a future where dependence on smartphones diminishes due to AI-driven shifts in how people interact with technology, Cook pushed back: “When you think about all the things an iPhone can do, from connecting people to
Following recent market reports that suggested iPhone sales were bouncing back in China, Apple CEO Tim Cook confirmed today that the company managed to reverse the slowdown, with overall revenue in the region rising 4% last quarter. Apple’s joining of government-backed subsidies in China paid off During Apple’s Q3 2025 earnings call today, Cook said iPhone sales accelerated across Greater China, with the company growing revenue in the region by 4% compared to the previous quarter. Cook said t
Apple leadership discussed results and updates today in its third-quarter conference call, including some statements about its AI endeavors. As reported by CNBC, CEO Tim Cook said that the company is "significantly growing out investments" in artificial intelligence, which shouldn't be much of a surprise for any players in the tech space. However, Cook did acknowledge that an acquisition to boost its work in AI wasn't out of the question. "We’re open to M&A that accelerates our roadmap," he said
Apple reported its fiscal Q3 2025 earnings today, beating analyst expectations in key categories like revenue, earnings per share, iPhone revenue, and more. During a call with analysts today, Apple CEO Tim Cook revealed that Apple has just crossed another major milestone: shipping its three-billionth iPhone since its launch in 2007. For those keeping track at home, Apple shipped its one-billionth iPhone back in July 2016, nine years after the release of the first iPhone. At the time, Cook tout
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Apple CEO Tim Cook says the company is “open” to mergers and acquisitions as it “significantly” increases its investment in AI, as reported by CNBC. Cook’s statements were made alongside the release of Apple’s third-quarter earnings results, which revealed that
is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Apple is spending a lot on President Donald Trump’s tariffs. During an earnings call on Thursday, Apple CEO Tim Cook said the duties could add $1.1 billion to its costs during the September quarter. Cook says Apple has already spent around $800 million during t
Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in quotes made to CNBC. Apple’s AI investments are growing, but much more could be ahead Kif Leswing writes at CNBC: “We are significantly growing our investments,” Cook said about AI. “We’re embedding it across our devices, across our platforms and across the company.” Cook said that Apple had acquired “