Amazon Prime Day 2025 dates officially announced: The shopping event returns from July 8 to 11
Engadget has been testing and reviewing consumer tech since 2004. Our stories may include affiliate links; if you buy something through a link, we may earn a commission. Read more about how we evaluate products . Amazon has officially announced the dates for its next annual shopping event, and there’s a twist this year. Prime Day 2025 will be four days long, running from July 8 through July 11. A departure from previous years in which Prime Day was a 48-hour affair, this year the shopping event