Google in 1999: Search engines escape the portal matrix
Google in 1999: Search Engines Escape the Portal Matrix Like Morpheus in The Matrix, Google gave web users a stark choice in 1999: take the red pill and experience a new world of search quality, or choose the blue pill and stick with the bloated world of portal search. Google founders, 1999; photo by William Mercer McLeod. "Aren’t you rather late to the game?" It's January 1999 and that question was put to Google's young founders, Larry Page and Sergey Brin. The interviewer was Karsten Lemm