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X CEO Linda Yaccarino: My Work Here Is Done

Linda Yaccarino announced Wednesday she was stepping down as CEO of X in a tweet that showed no sign of bad feelings toward X owner Elon Musk. But the timing is certainly interesting after Musk’s AI chatbot Grok promoted genocidal Nazi ideas on Tuesday, praising Adolf Hitler and suggesting a second Holocaust against Jews was needed. “After two incredible years, I’ve decided to step down as CEO of X,” Yaccarino wrote in a tweet Wednesday morning that immediately got flooded with questions about

X’s ad business improved under departing CEO Linda Yaccarino, but it’s still tough times ahead

Former NBCU ad exec Linda Yaccarino’s tenure at X may have been fairly short — just two years from start to finish — but she did manage to make an impact on the social network’s ad business, new data from ad intelligence firm Guideline shows. Yaccarino will be leaving X in a better position with its advertisers than she found it, it says. In the U.S., ad spending was up 62% year-over-year in the first half of 2025, Guideline notes. In addition, Yaccarino previously claimed that 96% of X’s adver

Trump’s FTC will approve an ad merger — with a gift to Elon Musk’s X

is a senior policy reporter at The Verge, covering the intersection of Silicon Valley and Capitol Hill. She spent 5 years covering tech policy at CNBC, writing about antitrust, privacy, and content moderation reform. The all-Republican Federal Trade Commission agreed to approve a $13.5 billion ad merger if it includes a ban on steering ad dollars away from platforms or publishers based on “political or ideological viewpoints.” The order, which was reported by The New York Times earlier this mon

Trump’s FTC may impose merger condition that forbids advertising boycotts

FTC chair alleged “serious risk” from ad boycotts After Musk's purchase of Twitter, the social network lost advertisers for various reasons, including changes to content moderation and an incident in which Musk posted a favorable response to an antisemitic tweet and then told concerned advertisers to "go fuck yourself." FTC Chairman Andrew Ferguson said at a conference in April that "the risk of an advertiser boycott is a pretty serious risk to the free exchange of ideas." "If advertisers get