GoKawiil - Latest Tech News & Aggregated Headlines

The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots

futurism.com Unknown 2025-08-22 04:30:26

As artificial intelligence ruins the economy and takes over the world, Google is quietly working to change the advertising game in a mind-bending way. As Semafor reports, AI has so utterly altered the way search engine advertising works that Google is now being forced to rewrite the script it forged itself. Chief among its new directives: creating a new ecosystem where advertisers compete for the attention of AI agents rather than humans — a shift predicted at the very beginning of this year b

Topics: advertising ai google new search

Shop Amazon

Trump’s FTC announces merger condition that prohibits advertising boycotts

arstechnica.com Unknown 2025-08-28 01:41:39

The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won't lead or participate in any advertising boycotts based on political or ideological viewpoints. The merger condition is a new strategy in the Republican-controlled FTC's fight against alleged advertising boycotts, which could help Elon Musk's X social network and President Trump's own Truth Social platform. The FTC proposal surfaced in a news report earlier thi

Topics: advertising ftc omnicom political said

Shop Amazon

Verizon told to clarify ambiguous advertising claims after T-Mobile complaint

androidauthority.com Unknown 2025-09-07 04:22:02

Edgar Cervantes / Android Authority TL;DR The National Advertising Division (NAD) has recommended that Verizon change its marketing language about satellite texting based on a complaint from T-Mobile. T-Mobile has also challenged Verizon’s claim of being “America’s largest network,” with the watchdog calling Verizon’s advertising “ambiguous.” Verizon has said that it’ll comply with NAD’s recommendations. Verizon is once again under the lens for its inconspicuous advertising claims. This time

Topics: advertising mobile nad satellite verizon

Shop Amazon

WhatsApp’s rollout of ads will change the app forever

theverge.com Emma Roth 2025-09-09 21:06:35

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered to its “Update” tab, where you’ll se

Topics: ads advertising meta users whatsapp

Shop Amazon

Meta's All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

cnet.com See Full Bio 2025-09-10 09:25:15

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026, the Wall Street Journal first reported. Following this initial news, TikTok also announced it's launching AI-powered advertising features on its platform and Meta unveiled that ads are now coming to WhatsApp -- further strengthening the

Topics: ad advertising ai marketing meta

Shop Amazon

WhatsApp will start showing ads to users

techspot.com Alfonso Maruccia 2025-09-11 05:13:00

What just happened? WhatsApp promised a few years ago that advertising would eventually become part of its app experience. Now, the company is starting to deliver on that promise. Privacy, encryption, and safety, however, are still guaranteed, the Meta-owned messaging service states. WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a new help page, people using the app solely for personal messaging will not see any ads for

Topics: ads advertising updates users whatsapp

Shop Amazon

Can You Trust the Data in a Privacy-First World?

computer.org Enrique Quezada 2025-09-14 01:15:17

Online advertising powers much of the internet economy, but collecting user data across platforms raises significant privacy concerns. Researchers from TikTok Inc., Duke University, and Penn State University have developed a solution that balances measurement accuracy with privacy protection. In their paper “Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy,” Yingtai Xiao, Jian Du, Shikun Zhang, Wanrong Zhang, Qian Yang, Danfeng Zhang, and Daniel Kifer i

Topics: advertising data measurement privacy user

Shop Amazon

AI is disrupting the advertising business in a big way — industry leaders explain how

cnbc.com Ryan Browne 2025-09-13 20:41:16

In this article PUB-FR WPP-GB Follow your favorite stocks CREATE FREE ACCOUNT An AI assistant on display at Mobile World Congress 2024 in Barcelona. Angel Garcia | Bloomberg | Getty Images Artificial intelligence is shaking up the advertising business and "unnerving" investors, one industry leader told CNBC. "I think this AI disruption ... unnerving investors in every industry, and it's totally disrupting our business," Mark Read, the outgoing CEO of British advertising group WPP , told CNBC'

Topics: advertising ai best jobs wpp

Shop Amazon

Trump’s FTC may impose merger condition that forbids advertising boycotts

arstechnica.com Unknown 2025-09-14 21:11:56

FTC chair alleged “serious risk” from ad boycotts After Musk's purchase of Twitter, the social network lost advertisers for various reasons, including changes to content moderation and an incident in which Musk posted a favorable response to an antisemitic tweet and then told concerned advertisers to "go fuck yourself." FTC Chairman Andrew Ferguson said at a conference in April that "the risk of an advertiser boycott is a pretty serious risk to the free exchange of ideas." "If advertisers get

Topics: advertisers advertising boycott brands ftc

Shop Amazon

How brands can pursue the $11B in-game ad opportunity | Orange 142

venturebeat.com Dean Takahashi 2025-09-17 20:00:00

In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new best practices guide focused on in-game advertising. The guide is designed to help marketers unlock the full potential of gaming as a marketing channel, connecting with audiences in immersive environments without disrupting the player experience. Gaming platforms are one of the most engaged digital channels globally, with more than 3.2 billion pe

Topics: advertising game gaming guide marketers

Shop Amazon

Anzu advances in-game ad offerings with Amex Ventures investment

venturebeat.com Rachel Kaser 2025-09-18 01:00:00

Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to provide intrinsic in-game advertising to premium companies. Amex Ventures joins Anzu’s existing investors, a list that includes PayPal Ventures, WPP, Emmis Corporation, and NBCUniversal, among others. According to Anzu, this investment will help to build out its solutions, scaling intrinsic ads in games while also providing measur

Topics: advertising anzu games premium ventures

Shop Amazon

Latest Tech News

Trending Topics

Hot Now

Popular

Emerging

About GoKawiil

Privacy

Advertising