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Adtech company PubMatic sues Google over monopoly violations

techcrunch.com Aisha Malik 2025-10-05 21:41:49

In Brief Advertising exchange PubMatic has filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the ad technology market. PubMatic is seeking billions of dollars in damages, according a report from Bloomberg. The lawsuit marks the second time that an advertising exchange has sued Google since a federal judge ruled in April that the search giant had illegally monopolized ad exchanges and ad servers. The judge has set another trial for this month to determine whether

Topics: ad advertising google lawsuit pubmatic

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The influencer in this Vodafone ad isn’t real

theverge.com Jess Weatherbed 2025-10-06 13:18:45

Posts from this author will be added to your daily email digest and your homepage feed. I opened TikTok while visiting Germany last week and stumbled across a Vodafone ad being presented by a woman who probably doesn’t exist. The ad includes several “tells” that suggest the presenter was artificially created using generative AI — the unnatural style and movement of her hair, the way her moles disappear, and the uncanny valley vibe of her facial expressions — and Vodafone confirmed my suspicions

Topics: ad advertising ai created vodafone

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Google fined €2.95bn by EU for abusing advertising dominance

feeds.bbci.co.uk Unknown 2025-10-07 13:56:21

Google fined €2.95bn by EU for abusing advertising dominance 6 minutes ago Share Save Liv McMahon Technology reporter Share Save Reuters Google has been fined €2.95bn (£2.5bn) by the EU for allegedly abusing its power in the ad tech sector - the technology which determines which adverts should be placed online and where. The European Commission said on Friday the tech giant had breached competition laws by favouring its own products for displaying online ads, to the detriment of rivals. It co

Topics: advertising commission google said technology

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Google stock jumps 8% after search giant avoids worst-case penalties in antitrust case

cnbc.com Jennifer Elias 2025-10-13 17:59:19

Google CEO Sundar Pichai during the press conference after his meeting with Polish PM Donald Tusk at Google for Startups Campus In Warsaw in Warsaw, Poland on February 13, 2025. Images) Alphabet shares popped 8% in extended trading as investors celebrated what they viewed as minimal consequences from a historic defeat last year in the landmark antitrust case. Last year, Google was found to hold an illegal monopoly in its core market of internet search. U.S. District Judge Amit Mehta ruled aga

Topics: advertising antitrust court district google

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Google can keep its Chrome browser but will be barred from exclusive contracts

news.ycombinator.com Jennifer Elias 2025-10-13 16:26:47

Google CEO Sundar Pichai during the press conference after his meeting with Polish PM Donald Tusk at Google for Startups Campus In Warsaw in Warsaw, Poland on February 13, 2025. Images) Alphabet shares popped 8% in extended trading as investors celebrated what they viewed as minimal consequences from a historic defeat last year in the landmark antitrust case. Last year, Google was found to hold an illegal monopoly in its core market of internet search. U.S. District Judge Amit Mehta ruled aga

Topics: advertising antitrust court district google

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Texas attorney general accuses Meta, Character.AI of misleading kids with mental health claims

techcrunch.com Rebecca Bellan 2025-11-09 03:59:29

Texas attorney general Ken Paxton has launched an investigation into both Meta AI Studio and Character.AI for “potentially engaging in deceptive trade practices and misleadingly marketing themselves as mental health tools,” according to a press release issued Monday. “In today’s digital age, we must continue to fight to protect Texas kids from deceptive and exploitative technology,” Paxton is quoted as saying. “By posing as sources of emotional support, AI platforms can mislead vulnerable users

Topics: advertising ai character meta users

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Apple, Google, Microsoft, and Samsung revise advertising over exaggerated AI claims after regulator scrutiny

techspot.com Skye Jacobs 2025-12-07 04:40:00

Cutting corners: As the landscape for AI-powered products evolves, companies face growing demands to deliver not just innovation, but clearly supported and honestly communicated claims about what their technology can actually do. "When you market AI like magic, you're going to invite scrutiny," said George Heudorfer, an adjunct professor at the University of New Haven's Pompea College of Business. "Sometimes that exaggeration isn't just puffery. It's a performance claim, and you need to back tha

Topics: advertising ai apple claims nad

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Amazon already plans to put ads in Alexa+ conversations

9to5mac.com Ryan Christoffel 2025-12-09 08:02:32

Which would you rather have: an AI-powered Alexa+ that advertises to you, or an AI-lacking Siri that doesn’t? Hopefully Apple can sort out its AI struggles and users never have to face that decision. But if you’re an Alexa+ user, it sounds like more ads are definitely in your future. Amazon CEO touts opportunities for advertising through Alexa+ Amazon reported its quarterly earnings this week, and the AI-powered Alexa+ unsurprisingly came up. What perhaps was a surprise is how fast Amazon CEO

Topics: advertising ai alexa amazon people

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Amazon CEO wants to put ads in your Alexa+ conversations

techcrunch.com Maxwell Zeff 2025-12-10 08:34:53

Amazon CEO Andy Jassy sees an opportunity to deliver ads to users during their conversations with the company’s AI-powered digital assistant, Alexa+, he said during Amazon’s second-quarter earnings call Thursday. “People are excited about the devices that they can buy from us that has Alexa+ enabled in it. People do a lot of shopping [with Alexa+]; it’s a delightful shopping experience that will keep getting better,” said Jassy on the call with investors and Wall Street analysts. “I think over

Topics: ads advertising ai alexa amazon

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Meta will stop running political ads in the EU

engadget.com Unknown 2025-12-22 12:22:33

Meta will stop allowing political advertising on its platforms in the European Union as of October 2025, blaming the EU’s new "unworkable" transparency rules for what it called a "difficult decision." In a statement released by the company on Friday, Meta said the EU’s incoming Transparency and Targeting of Political Advertising (TTPA) regulations presented it with "significant operational challenges and legal uncertainties." As of early October, users on any of Meta’s platforms in the EU will

Topics: ads advertising eu meta political

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Meta to stop selling political ads in the EU from October

techcrunch.com Ram Iyer 2025-12-23 03:24:43

In response to the European Union’s incoming regulation of political advertising, Meta said on Friday that it will stop selling and showing political ads in the EU from October. Calling the legislation’s requirements “unworkable,” the tech giant wrote in a blog post that the law, dubbed Transparency and Targeting of Political Advertising (TTPA), introduces “significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for adv

Topics: ads advertising eu law political

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The Economy Is So Off the Rails That They’re Trying to Figure Out How to Make Ads Specifically Targeted at AI Bots

futurism.com Unknown 2026-02-13 06:30:26

As artificial intelligence ruins the economy and takes over the world, Google is quietly working to change the advertising game in a mind-bending way. As Semafor reports, AI has so utterly altered the way search engine advertising works that Google is now being forced to rewrite the script it forged itself. Chief among its new directives: creating a new ecosystem where advertisers compete for the attention of AI agents rather than humans — a shift predicted at the very beginning of this year b

Topics: advertising ai google new search

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Trump’s FTC announces merger condition that prohibits advertising boycotts

arstechnica.com Unknown 2026-02-20 08:41:39

The Federal Trade Commission is approving a merger of big advertising agencies after extracting an agreement that the combined firm won't lead or participate in any advertising boycotts based on political or ideological viewpoints. The merger condition is a new strategy in the Republican-controlled FTC's fight against alleged advertising boycotts, which could help Elon Musk's X social network and President Trump's own Truth Social platform. The FTC proposal surfaced in a news report earlier thi

Topics: advertising ftc omnicom political said

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Verizon told to clarify ambiguous advertising claims after T-Mobile complaint

androidauthority.com Unknown 2026-03-04 11:22:02

Edgar Cervantes / Android Authority TL;DR The National Advertising Division (NAD) has recommended that Verizon change its marketing language about satellite texting based on a complaint from T-Mobile. T-Mobile has also challenged Verizon’s claim of being “America’s largest network,” with the watchdog calling Verizon’s advertising “ambiguous.” Verizon has said that it’ll comply with NAD’s recommendations. Verizon is once again under the lens for its inconspicuous advertising claims. This time

Topics: advertising mobile nad satellite verizon

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WhatsApp’s rollout of ads will change the app forever

theverge.com Emma Roth 2026-03-07 17:06:35

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered to its “Update” tab, where you’ll se

Topics: ads advertising meta users whatsapp

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Meta's All In on AI Creating the Ads You See on Instagram, Facebook and WhatsApp

cnet.com See Full Bio 2026-03-08 08:25:15

Meta is working toward a future where many of the ads you see on Facebook or Instagram are created from scratch by artificial intelligence, and thus more easily targeted specifically to you. Its goal is fully automated AI-powered ad generation by the end of 2026, the Wall Street Journal first reported. Following this initial news, TikTok also announced it's launching AI-powered advertising features on its platform and Meta unveiled that ads are now coming to WhatsApp -- further strengthening the

Topics: ad advertising ai marketing meta

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WhatsApp will start showing ads to users

techspot.com Alfonso Maruccia 2026-03-09 04:13:00

What just happened? WhatsApp promised a few years ago that advertising would eventually become part of its app experience. Now, the company is starting to deliver on that promise. Privacy, encryption, and safety, however, are still guaranteed, the Meta-owned messaging service states. WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a new help page, people using the app solely for personal messaging will not see any ads for

Topics: ads advertising updates users whatsapp

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Can You Trust the Data in a Privacy-First World?

computer.org Enrique Quezada 2026-03-11 23:15:17

Online advertising powers much of the internet economy, but collecting user data across platforms raises significant privacy concerns. Researchers from TikTok Inc., Duke University, and Penn State University have developed a solution that balances measurement accuracy with privacy protection. In their paper “Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy,” Yingtai Xiao, Jian Du, Shikun Zhang, Wanrong Zhang, Qian Yang, Danfeng Zhang, and Daniel Kifer i

Topics: advertising data measurement privacy user

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AI is disrupting the advertising business in a big way — industry leaders explain how

cnbc.com Ryan Browne 2026-03-11 18:41:16

In this article PUB-FR WPP-GB Follow your favorite stocks CREATE FREE ACCOUNT An AI assistant on display at Mobile World Congress 2024 in Barcelona. Angel Garcia | Bloomberg | Getty Images Artificial intelligence is shaking up the advertising business and "unnerving" investors, one industry leader told CNBC. "I think this AI disruption ... unnerving investors in every industry, and it's totally disrupting our business," Mark Read, the outgoing CEO of British advertising group WPP , told CNBC'

Topics: advertising ai best jobs wpp

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Trump’s FTC may impose merger condition that forbids advertising boycotts

arstechnica.com Unknown 2026-03-12 19:11:56

FTC chair alleged “serious risk” from ad boycotts After Musk's purchase of Twitter, the social network lost advertisers for various reasons, including changes to content moderation and an incident in which Musk posted a favorable response to an antisemitic tweet and then told concerned advertisers to "go fuck yourself." FTC Chairman Andrew Ferguson said at a conference in April that "the risk of an advertiser boycott is a pretty serious risk to the free exchange of ideas." "If advertisers get

Topics: advertisers advertising boycott brands ftc

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How brands can pursue the $11B in-game ad opportunity | Orange 142

venturebeat.com Dean Takahashi 2026-03-15 18:00:00

In-game advertising is an $11 billion market, and Orange 142 has released a guide to help marketers unlock the opportunity. Orange 142 released a new best practices guide focused on in-game advertising. The guide is designed to help marketers unlock the full potential of gaming as a marketing channel, connecting with audiences in immersive environments without disrupting the player experience. Gaming platforms are one of the most engaged digital channels globally, with more than 3.2 billion pe

Topics: advertising game gaming guide marketers

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Anzu advances in-game ad offerings with Amex Ventures investment

venturebeat.com Rachel Kaser 2026-03-15 23:00:00

Advertising solutions company Anzu announced today that it has received a new investment from Amex Ventures. The undisclosed amount will accelerate Anzu’s mission to provide intrinsic in-game advertising to premium companies. Amex Ventures joins Anzu’s existing investors, a list that includes PayPal Ventures, WPP, Emmis Corporation, and NBCUniversal, among others. According to Anzu, this investment will help to build out its solutions, scaling intrinsic ads in games while also providing measur

Topics: advertising anzu games premium ventures

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