Published on: 2025-07-03 14:58:47
In my opinion, one of the most important ideas in product design is to avoid the “nightmare bicycle”. Imagine a bicycle where the product manager said: “people don’t get math so we can’t have numbered gears. We need labeled buttons for gravel mode, downhill mode, …” This is the hypothetical “nightmare bicycle” that Andrea diSessa imagines in his book Changing Minds. As he points out: it would be terrible! We’d lose the intuitive understanding of how to use the gears to solve any situation we
Keywords: bicycle bla design gears mode
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