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Adobe's AI Videos Get Audio: Is It Better Than Google's Veo 3?

New Adobe Firefly video updates are here to bring your AI-generated videos to the next level and to potentially keep the company competitive in the crowded AI market. You'll be able to add sound effects to your Firefly AI videos, thanks to a beta release of a new AI tool rolling out now, the company announced Thursday. It's the second major tech company to release such capabilities, following Google's Veo 3 launch in May. There are also a couple of other changes coming to Firefly video, includi

Adobe Firefly can now generate sound effects from your audio cues

Since rolling out the redesign of its Firefly app in April, Adobe has been releasing major updates for the generative AI hub at a near monthly clip. Today, the company is introducing a handful of new features to assist those who use Firefly's video capabilities. To start, Adobe is making it easier to add sound effects to AI-generated clips. Right now, the majority of video models create footage without any accompanying audio. Adobe is addressing this with a nifty little feature that allows user

Adobe Firefly can now generate AI sound effects for videos - and I'm seriously impressed

Adobe / Elyse Betters Picaro / ZDNET Just a year and a half ago, the latest and greatest of Adobe's Firefly generative AI offerings involved producing high-quality images from text with customization options, such as reference images. Since then, Adobe has pivoted into text-to-video generation and is now adding a slew of features to make it even more competitive. Also: Forget Sora: Adobe launches 'commercially safe' AI video generator. How to try it On Thursday, Adobe released a series of upg

Adobe’s new AI tool turns silly noises into realistic audio effects

Adobe is launching new generative AI filmmaking tools that provide fun ways to create sound effects and control generated video outputs. Alongside the familiar text prompts that typically allow you to describe what Adobe’s Firefly AI models should make or edit, users can now use onomatopoeia-like voice recordings to generate custom sounds, and use reference footage to guide the movements in Firefly-generated videos. The Generate Sound Effects tool that’s launching in beta on the Firefly app can

The best student discounts we found for 2025

You’re probably using Adobe products if you’re studying anything related to digital art or design. Adobe Creative Cloud is the industry standard in this space but the entire suite of programs is quite expensive at $70 per month. Thankfully, Adobe has education pricing for students that drops the entire creative suite to $30 per month for the first year. That includes the big programs like Photoshop CC and Illustrator CC along with Lightroom CC, Premiere Pro CC, Adobe XD and more. After your fir

The Scourge of Arial (2001)

Arial is everywhere. If you don’t know what it is, you don’t use a modern personal computer. Arial is a font that is familiar to anyone who uses Microsoft products, whether on a PC or a Mac. It has spread like a virus through the typographic landscape and illustrates the pervasiveness of Microsoft’s influence in the world. Arial’s ubiquity is not due to its beauty. It’s actually rather homely. Not that homeliness is necessarily a bad thing for a typeface. With typefaces, character and history a

GenAI as a shopping assistant set to explode during Prime Day sales

A new report estimates that AI will be a larger-than-ever part of the online shopping process during Amazon’s Prime Day sale, which began Tuesday morning. Amazon’s annual sale, which this year spans four days (July 8-11), is predicted to drive $23.8 billion in online spending across U.S. e-commerce retailers, as other businesses run their own competing sales alongside the popular shopping event. Adobe, whose e-commerce division regularly releases estimates for online shopping events like Black

I Helped 4 Local Businesses Use Adobe Express' AI Features

Over the past few years, I've found tremendous joy in helping local businesses here in Worcester, MA learn more about technology and AI. It's the same work I do in my full-time job as a content creator, but I love the in-person collaborative aspect. I started my business Feisworld Media first as a podcaster, then later I produced a documentary on Amazon Prime and then launched a YouTube channel in 2019. But it's still the in-person sharing that gets me excited about helping others. Since Adobe

Adobe's New Firefly AI App Lets You Try AI Image and Video Generation for Free

Adobe's Firefly AI is now available as mobile apps for iPhones and Androids, the company announced on Tuesday. These apps are free to download and let you use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Adobe is also expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the i

Adobe gives the iPhone photo app a glow-up with SLR power - for free

Adobe / Elyse Betters Picaro / ZDNET Snapping photos through your mobile phone is certainly convenient. But it's not necessarily the best option, especially if you're looking to capture high-quality images. Also: Adobe Firefly app is finally launching to users. Here's how to access (and the perks) Now, Adobe has released a new camera app that aims to address some of the limitations of mobile photography. Possible Camera app replacement Available now in the App Store, the free Project Indigo

Adobe's New iOS and Android AI Apps Let You Use Google's Veo 3, Runway and More

Adobe's Firefly AI is now available as mobile apps for iPhones and Androids, the company announced on Tuesday. These apps are free to download and let you use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Adobe is also expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the i

Gear News This Week: Adobe Wants to Make iPhone Photos Better, and TCL Brings Flexibility to Atmos

The brains behind the computational photography that vaulted Google's Pixel phone camera to fame have a new camera app for you to try, this time from Adobe. Marc Levoy and Florian Kainz left Google several years ago, and Adobe's Project Indigo seems to be the fruit of their labor. Courtesy of Adobe The iPhone-only app is available on the App Store for the iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, plus iPhone 14 and newer. (It's free and doesn't require an Adobe account.) Like the c

Adobe just released an iPhone camera app with full manual controls

For photography enthusiasts, the prosumer camera app market has had no shortage of great options, with longtime favorites like Halide from Lux leading the pack. Now, Adobe has decided to enter the picture (get it?) with a free experimental app from the same team behind the original Google Pixel camera. If you remember the early days of the Google Pixel and its heavy focus on computational photography, you already have a sense of what this team, now at Adobe, cares about and is capable of. Its n

Adobe launches a new ‘computational photography’ camera app for iPhones

is a news editor covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. Adobe has a new computational photography camera app for iPhones – and one of its creators, Marc Levoy, helped make the impressive computational photography features that made some of Google’s earlier Pixel cameras shine. The new app, called Project Indigo, was released last week by Adobe Labs. It’s free and available for the iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro M

I Supercharged My iPhone Camera With Adobe's New Indigo App

The iPhone 16 Pro has already impressed us with its amazing image quality, comfortably holding its own against other top-end Android phones including the Galaxy S25 Ultra and Pixel 9 Pro. And while the default camera app makes it easy to take quick snaps, it lacks features that enthusiastic photographers need. But where Apple left a gap, Adobe has rushed to fill in. Enlarge Image The instant shutter allowed me to capture this bird at just the right moment. Andrew Lanxon/CNET Adobe's new camera

Indigo is a new camera app by the guys who made the Pixel and Google Camera apps

Adamya Sharma / Android Authority TL;DR Adobe has launched the Indigo camera app on the Apple App Store. Two of the influential minds behind the Google and Pixel Camera apps are also working on Indigo. The team says they’re planning an Android version of the app, but there’s no word on a release window. The Pixel Camera app (formerly Google Camera) is perhaps the most influential smartphone camera app ever made. That was in large part due to the HDR+ processing and Super Res Zoom for improve

Adobe Firefly app lets you generate AI images and videos on your iPhone

Adobe Firefly, the popular AI app for generating both images and video, is now available as an iPhone app. It follows the release of a Vision Pro app back in February. The app has the same capabilities as the the web tool, but in a form optimized for mobile use. The app doesn’t limit you to using Adobe’s own image-generation models – you can also choose between a selection of third-party ones by Google, OpenAI, and others … Adobe says that the app is intended for use while mobile. Generate ey

Adobe's Firefly generative AI app is now available on mobile

When its redesigned Firefly app arrived earlier this year, Adobe launched the platform without Android and iOS app support, saying those would come at a later date. Today, the company is making good on that promise, with both versions available to download from their respective storefronts. If you're new to Firefly, it's the place where Adobe brings together all of its AI image, video, audio and vector generation tools. The company relaunched the app in April at its Max conference in London. Si

Adobe Firefly app is finally launching to users. Here's how to access (and the perks)

Adobe Adobe has an extensive suite of generative AI tools for image and video editing, including the viral software Generative Fill, packaged in Firefly, its application for AI-assisted content creation. Now, all of these tools are readily available on your phone via a new Firefly app. The app Adobe has announced that its Firefly app is available for free download on iOS and Android. The app has been designed to offer the same Firefly experiences users know and love on the web, but in a conve

Adobe's New AI Mobile App Lets You Use 6 New AI Models, Including Google's Veo 3

Adobe just dropped a ton of AI news, so let's dive into what that means for you. First up, the company is dropping brand-new Firefly AI mobile apps for iPhones and Androids. You can download these apps now for free and use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Next, Adobe is expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Googl

Adobe’s Firefly comes to iOS and Android

Adobe has been on a quest to attract users to its platform for their AI needs. The company in April launched a redesigned Firefly web app that lets users use Adobe’s own Firefly image- and video-generation models as well as third-party models. Now, it is releasing a Firefly app on both iOS and Android that lets people use all of its models as well as models from OpenAI (GPT image generation), Google (Imagen 3 and Veo 2), and Flux (Flux 1.1 Pro). Like the web app, the new smartphone apps let yo

Adobe made a mobile app for its Firefly generative AI tools

The all-in-one platform for Adobe’s Firefly-branded generative AI models is now available on iPhone and Android devices. The new Firefly mobile app allows users to generate images and videos using text descriptions and experiment with popular AI photo editing tools, enabling creatives to generate assets for their projects on the go. Adobe is also introducing new third-party AI models and video generation support to Adobe’s FigJam-like Firefly Boards platform. Anything generated using the Firefl

Topics: adobe ai app firefly new

How can you make sure your brand shows up in LLM search? Adobe’s new LLM Optimizer seeks to provide the tools

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more At the Cannes Lions festival on June 16, 2025, Adobe introduced Adobe LLM Optimizer, a new enterprise-grade tool designed to help businesses improve their visibility in generative AI-powered environments. As conversational interfaces like ChatGPT, Gemini, and Claude reshape how consumers search and engage online, Adobe’s new application a

Topics: adobe ai content llm new

SEO for chatbots: How Adobe aims to help brands get noticed in the age of AI

Adobe For years, Google has effectively been the sole gatekeeper to online advertising, determining which brands get seen and which get lost in the noise. That paradigm is slowly but surely starting to shift, as people increasingly turn to AI chatbots like ChatGPT to find information online. Brands are having to adjust their marketing strategies in response. On Monday, Adobe introduced a platform designed to help advertisers capitalize on the wave of large language models (LLMs) that's been sw