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AI Video Generators Are Here: Everything in OpenAI's Sora, Google's Veo 3 and Midjourney

First came the AI chatbots, then the AI image generators. Now, tech companies are rushing to release AI video generators. During the past year, nearly every major tech company has dropped some kind of AI video model. Between Google's Veo 3, Midjourney and Sora, it's quickly become a crowded market. AI videos are a huge leap forward in a company's AI creative offerings, and they're something worth keeping an eye on as generative AI becomes a bigger part of the content we create and see online. T

Rocket Report: SpaceX achieved daily launch this week; ULA recovers booster

Welcome to Edition 8.08 of the Rocket Report! What a week it's been for SpaceX. The company completed its first successful Starship test flight in nearly a year, and while it wasn't perfect, it sets up SpaceX for far more ambitious tests ahead. SpaceX's workhorse rocket, the Falcon 9, launched six times since our last edition of the Rocket Report. Many of these missions were noteworthy in their own right, including the launch of the US military's X-37B spaceplane, an upgraded Dragon capsule to b

Rocket Report: Pivotal Starship test on tap, Firefly wants to be big in Japan

Welcome to Edition 8.07 of the Rocket Report! It's that time again: another test flight of SpaceX's massive Starship vehicle. In this week's report, we have a review of what went wrong on Flight 9 in May and a look at the stakes for the upcoming mission, which are rather high. The flight test is presently scheduled for 6:30 pm local time in Texas (23:30 UTC) on Sunday, and Ars will be on hand to provide in-depth coverage. As always, we welcome reader submissions, and if you don't want to miss a

Rocket Report: Firefly lights the markets up; SpaceX starts selling trips to Mars

Welcome to Edition 8.06 of the Rocket Report! After years of disappointing results from SPACs and space companies, it is a good sign to see Firefly's more traditional initial public offering doing so well. The company has had such a long and challenging road over more than a decade; the prospect of their success should be heartening to the commercial space industry. As always, we welcome reader submissions. If you don't want to miss an issue, please subscribe using the box below (the form will

Firefly Aerospace soars over 30% in market debut to land at $8.5 billion valuation

Firefly’s CEO Jason Kim reacts during the company's IPO at the Nasdaq MarketSite in New York City, U.S., August 7, 2025. Firefly Aerospace jumped more than 34% in its Nasdaq debut on Thursday after pricing shares above its expected range. The stock closed at $60.35, valuing the company at roughly $8.5 billion. Shares initially opened at $70 under the ticker symbol FLY. Space technology has gained momentum in recent years as companies such as Elon Musk's SpaceX amass more funding and governmen

Firefly Aerospace stock opens at $70 in Nasdaq debut

Firefly Aerospace rings the opening bell at the Nasdaq on Aug. 7th, 2025. Firefly Aerospace jumped more than 50% in its Nasdaq debut on Thursday after pricing shares above its expected range. Shares started trading at $70 each under the ticker symbol FLY. The initial price values the company at close to $10 billion. The shares ticked lower after the open. Space technology has gained momentum in recent years as companies such as Elon Musk's SpaceX amass more funding and government contracts. F

Firefly Aerospace prices shares at $45, above the expected range

The Blue Ghost Mission Operations Engineer, Jaxon Liebeck, showcases the Blue Ghost moon lander at Firefly Aerospace headquarters on Tuesday, Dec. 3, 2024 in Cedar Park. Firefly Aerospace priced shares in its IPO at $45 on Wednesday, above its expected range. The Texas-based rocket maker will debut on the Nasdaq Thursday under the ticker symbol "FLY." The offering raised $868 million and values the company at about $6.3 billion. Firefly filed its initial prospectus in July and upped its IPO r

Firefly Aerospace lifts IPO range that would value company at more than $6 billion

Firefly Aerospace CEO Jason Kim sits for an interview at the Firefly Aerospace mission operations center in Leander, Texas, U.S., July 9, 2025. Firefly Aerospace has lifted the share price range for its upcoming initial public offering in a move that would value the space technology company at more than $6 billion. The lunar lander and rocket maker said in a filing Monday that it expects to price shares in its upcoming IPO between $41 and $43 apiece. Firefly's new target range would raise nea

Photoshop's newest AI tool makes it easy to upscale old photos

Adobe is rolling out a series of new Photoshop tools in beta that it claims will eliminate "tedious steps, reduce friction, and make precision editing faster and more intuitive." The new features include Generative Upscale for desktop and web, allowing you to enhance images by up to 8 megapixels before losing quality. This tool can be used for things such as improving photos you want to print or updating older files. According to Adobe, this feature has been one of the most requested among its

The first company to complete a fully successful lunar landing is going public

Firefly Aerospace seeks to raise more than $600 million through a public stock offering, an arrangement that would boost the company's market valuation to near $5.5 billion, according to a document filed with the SEC on Monday. The launch of Firefly's Initial Public Offering (IPO) comes as the company works to build on a historic success in March, when Firefly's Blue Ghost lander touched down on the surface of the Moon. Firefly plans to sell 16.2 million shares of common stock, at a price of be

Firefly Aerospace sets IPO range that would value rocket maker at $5.5 billion

Firefly Aerospace CEO Jason Kim sits for an interview at the Firefly Aerospace mission operations center in Leander, Texas, on July 9, 2025. Firefly Aerospace will price shares at $35 to $39 each in its upcoming initial public offering, a deal that would value the rocket maker at about $5.5 billion. The Texas-based space company said in an updated prospectus Monday that it's planning to sell about 16.2 million shares. The offering could raise up to $631.8 million. Earlier this month, Firefly

Adobe's AI Videos Get Audio: Is It Better Than Google's Veo 3?

New Adobe Firefly video updates are here to bring your AI-generated videos to the next level and to potentially keep the company competitive in the crowded AI market. You'll be able to add sound effects to your Firefly AI videos, thanks to a beta release of a new AI tool rolling out now, the company announced Thursday. It's the second major tech company to release such capabilities, following Google's Veo 3 launch in May. There are also a couple of other changes coming to Firefly video, includi

Adobe Firefly can now generate sound effects from your audio cues

Since rolling out the redesign of its Firefly app in April, Adobe has been releasing major updates for the generative AI hub at a near monthly clip. Today, the company is introducing a handful of new features to assist those who use Firefly's video capabilities. To start, Adobe is making it easier to add sound effects to AI-generated clips. Right now, the majority of video models create footage without any accompanying audio. Adobe is addressing this with a nifty little feature that allows user

Adobe Firefly can now generate AI sound effects for videos - and I'm seriously impressed

Adobe / Elyse Betters Picaro / ZDNET Just a year and a half ago, the latest and greatest of Adobe's Firefly generative AI offerings involved producing high-quality images from text with customization options, such as reference images. Since then, Adobe has pivoted into text-to-video generation and is now adding a slew of features to make it even more competitive. Also: Forget Sora: Adobe launches 'commercially safe' AI video generator. How to try it On Thursday, Adobe released a series of upg

Adobe’s new AI tool turns silly noises into realistic audio effects

Adobe is launching new generative AI filmmaking tools that provide fun ways to create sound effects and control generated video outputs. Alongside the familiar text prompts that typically allow you to describe what Adobe’s Firefly AI models should make or edit, users can now use onomatopoeia-like voice recordings to generate custom sounds, and use reference footage to guide the movements in Firefly-generated videos. The Generate Sound Effects tool that’s launching in beta on the Firefly app can

Rocket maker Firefly Aerospace files to go public under ticker FLY

Firefly Aerospace CEO Jason Kim sits for an interview at the Firefly Aerospace mission operations center in Leander, Texas, on July 9, 2025. Rocket maker Firefly Aerospace filed for an initial public offering on Friday, with plans to trade under the ticker symbol "FLY" on the Nasdaq. Firefly's planned offering comes during a resurgence period for IPOs after the market collapsed in 2022 as rising interest rates and skyrocketing inflation deterred investors from betting on riskier assets. Some

Firefly Aerospace files for an IPO

Firefly Aerospace is taking its orbital ambitions to the public markets. The company, which notched a string of successes this year, including a historic commercial moon landing, submitted its formal declaration to regulators Friday detailing its plans to IPO sometime this year. The S-1 document submitted to the U.S. Securities and Exchange Commission provides a wide-ranging look into the company’s finances and governance plans, though the number of shares to be offered and their price range ha

Firefly Space files for an IPO

Firefly Space is taking its orbital ambitions to the public markets. The company, which notched a string of successes this year, including a historic commercial Moon landing, submitted its formal declaration to regulators Friday detailing its plans to IPO sometime this year. The S-1 document submitted to the U.S. Securities and Exchange provides a wide-ranging look into the company’s finances and governance plans, though the number of shares to be offered and their price range has not been disc

What Are AI Video Generators? What to Know About Google's Veo 3, Sora and More

First came the rise of AI chatbots, then image generators blew up. Now, tech companies are rushing to release AI video generators. During the past year, nearly every major tech company has announced some kind of AI video model they've been cooking. Each company has its own timeline, which can make it hard to keep up with who's done what. To save you from searching, I've run down every major AI video program and compiled my early insights on the testing I've done on the programs available now. T

Adobe's New Firefly AI App Lets You Try AI Image and Video Generation for Free

Adobe's Firefly AI is now available as mobile apps for iPhones and Androids, the company announced on Tuesday. These apps are free to download and let you use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Adobe is also expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the i

Adobe's New iOS and Android AI Apps Let You Use Google's Veo 3, Runway and More

Adobe's Firefly AI is now available as mobile apps for iPhones and Androids, the company announced on Tuesday. These apps are free to download and let you use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Adobe is also expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Google's latest AI models are also joining the lineup, including the i

Adobe's Firefly generative AI app is now available on mobile

When its redesigned Firefly app arrived earlier this year, Adobe launched the platform without Android and iOS app support, saying those would come at a later date. Today, the company is making good on that promise, with both versions available to download from their respective storefronts. If you're new to Firefly, it's the place where Adobe brings together all of its AI image, video, audio and vector generation tools. The company relaunched the app in April at its Max conference in London. Si

Adobe Firefly app is finally launching to users. Here's how to access (and the perks)

Adobe Adobe has an extensive suite of generative AI tools for image and video editing, including the viral software Generative Fill, packaged in Firefly, its application for AI-assisted content creation. Now, all of these tools are readily available on your phone via a new Firefly app. The app Adobe has announced that its Firefly app is available for free download on iOS and Android. The app has been designed to offer the same Firefly experiences users know and love on the web, but in a conve

Adobe's New AI Mobile App Lets You Use 6 New AI Models, Including Google's Veo 3

Adobe just dropped a ton of AI news, so let's dive into what that means for you. First up, the company is dropping brand-new Firefly AI mobile apps for iPhones and Androids. You can download these apps now for free and use Firefly to create AI images and videos on the go. Plus, the app comes with a few free generative credits for you to experiment with Adobe's AI. Next, Adobe is expanding its roster of third-party AI partners to include six new models from Ideogram, Pika, Luma and Runway. Googl

Adobe’s Firefly comes to iOS and Android

Adobe has been on a quest to attract users to its platform for their AI needs. The company in April launched a redesigned Firefly web app that lets users use Adobe’s own Firefly image- and video-generation models as well as third-party models. Now, it is releasing a Firefly app on both iOS and Android that lets people use all of its models as well as models from OpenAI (GPT image generation), Google (Imagen 3 and Veo 2), and Flux (Flux 1.1 Pro). Like the web app, the new smartphone apps let yo

Adobe made a mobile app for its Firefly generative AI tools

The all-in-one platform for Adobe’s Firefly-branded generative AI models is now available on iPhone and Android devices. The new Firefly mobile app allows users to generate images and videos using text descriptions and experiment with popular AI photo editing tools, enabling creatives to generate assets for their projects on the go. Adobe is also introducing new third-party AI models and video generation support to Adobe’s FigJam-like Firefly Boards platform. Anything generated using the Firefl

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