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Adam Mosseri to hand off day-to-day at Threads to Meta’s AI lead

After two years under Instagram head Adam Mosseri, Meta is officially handing off Threads to a new leader. Here’s what the change could mean for the app’s future. As first reported by Axios, Meta is naming longtime executive Connor Hayes, formerly head of generative AI product, as the new head of Threads starting in September. The move marks the first time someone outside Instagram will take the reins of the text-based social app, in yet another sign that Meta seems to be finally getting serio

Adam Mosseri steps back from Threads, app to be overseen by Meta’s AI lead

After two years under Instagram head Adam Mosseri, Meta is officially handing off Threads to a new leader. Here’s what the change could mean for the app’s future. As first reported by Axios, Meta is naming longtime executive Connor Hayes, formerly head of generative AI product, as the new head of Threads starting in September. The move marks the first time someone outside Instagram will take the reins of the text-based social app, in yet another sign that Meta seems to be finally getting serio

Meta appoints generative AI VP to run Threads

In Brief Meta appointed Connor Hayes, Meta’s VP of product for generative AI, to become the head of Threads, per Axios. Until now, Instagram head Adam Mosseri has been in charge of Threads. But the platform has grown into more than a side product of Instagram, necessitating additional leadership. Though Threads only launched in 2023, its mobile daily active user (DAU) numbers are fast approaching those of X, according to market intelligence provider Similarweb. Currently, Threads is averaging

Threads is testing Facebook account sign-ups

The option is mentioned in a support article but doesn't appear to be widely available yet. Threads is testing letting you sign up with a Facebook account rather than an Instagram account. The new option, spotted by Social Media Today, doesn't appear to be widely available yet, but is already mentioned in a Meta support article. Besides making it easier for people who don't have an Instagram account to quickly create an account on Meta's X and Bluesky competitor, this new Facebook sign up opti

Two years in, Apple is now officially on Threads

It took a minute, but Apple has at last activated its official Threads account. And thanks to its massive Instagram presence, it instantly picked up nearly 5 million followers. Today’s move comes well after several Apple-related accounts joined Instagram’s alternative to X right out of the gate. Apple Music, Apple News, Apple Books, Shazam, and Beats by Dre were among the first to show up shortly after Threads launched in mid-2023, but the main @apple account remained absent until now. Instant

Meta users say paying for Verified support has been useless in the face of mass bans

When Meta launched its paid verification service, Meta Verified, in 2023, the tech giant promised users and businesses alike that part of the offering would include direct access to customer support. However, amid a mass ban wave affecting Facebook and Instagram accounts, as well as Facebook Groups, some Meta Verified paying subscribers say they’re receiving little to no help from Meta’s customer service reps, even when they’re facing their most serious crisis yet: a mistakenly suspended account

Threads gets its own DMs as app distances itself from Instagram

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct messages (DMs) will begin rolling out to users globally beginning on Tuesday, alongside a new visual element called highlighter. The latter will emphasize interesting perspectives and conversations, Meta says, starting with Trending Topics. At launch, Threads DMs offer a basic set of features. They’ll su

AI Videos of Black Women Depicted as ‘Bigfoot’ Are Going Viral

An AI-generated “bigfoot baddie,” with acrylic nails and a pink wig, speaks directly to her imaginary audience using an iPhone. “We might have to go on the run,” she says. “I’m wanted for a false report on my baby daddy.” This AI video, generated by Google’s Veo 3, has racked up over a million views on Instagram. It’s just one of many viral posts on Instagram and TikTok viewed by WIRED that depict Black women as primates and perpetuate racist tropes using AI video tools. Google’s Veo 3 was a hi

Threads officially rolls out standalone DMs and debuts visual highlights

Meta just took another step in its belated but very welcome push to detach Threads from its Instagram roots. Starting today, the app is officially rolling out its own direct messaging system and a new visual highlights feature. Here’s how they work. Both updates mark the second anniversary of the app, which was officially launched on July 5th, 2024. And alongside the announcement, Threads also shared an interesting, but completely unsurprising fact, pointing to its increasingly independent futu

Two years later, Meta is making DMs on Threads official

Meta announced just a couple weeks ago that it would finally start testing a dedicated inbox for direct messages on Threads. Now, it's making the feature official and rolling out DMs to everyone. As with the earlier test, the update will add a messaging tab to the Threads app where users can access the inbox and exchange DMs with mutuals. Meta says that initially people will only be able to send messages to users who already follow them or mutual followers from Instagram, though it plans to rol

Threads launches its own DM inbox, as app moves further away from Instagram

Instagram Threads is rolling out users’ most-requested feature to date: the ability to message people directly, without having to switch to another app, like Instagram. The company said direct messages (DMs) will begin rolling out to users globally beginning on Tuesday, alongside a new visual element called highlighter. The latter will emphasize interesting perspectives and conversations, Meta says, starting with Trending Topics. At launch, Threads DMs offer a basic set of features. They’ll su

Instagram now lets you share Spotify songs with sound to Stories

Instagram announced Monday that it’s finally adding the ability for users to listen to previews of songs that they’ve shared from Spotify to Stories. While Instagram has long allowed users to share Spotify songs to their Stories, it would do so without sound, and simply provide a link to the song on the streaming platform. Now, when a user posts a song to their Story, viewers will be able to listen to a preview of the song right within Instagram. The small change, yet notable change makes it e

TikTok is testing its own version of Instagram’s ‘broadcast channels’

TikTok is testing a new messaging tool called “bulletin boards,” the social network confirmed to TechCrunch on Friday. The feature lets brands and creators share public, one-to-many messages to their followers. Bulletin boards are pretty similar to Instagram’s broadcast channels feature that launched in 2023. Just like with broadcast channels on Instagram, only the creator of a bulletin board can post messages, and followers are limited to leaving emoji reactions. Bulletin boards support text,

You can now mute words just on Threads, and even set a 30-day timer

It looks like Meta is finally treating Threads as its own app, rather than just an Instagram sidekick. After rolling out a standalone DMs system, Threads is now getting its own mute lists, along with something new (and very welcome): temporary filters that expire automatically. No Instagram strings attached In a post this week, Instagram head Adam Mosseri announced a revamped “Hidden Words” feature for Threads that includes its own independent word filters. Until now, muting a word on Threads

Threads now has a better word filter than Instagram

Threads has taken another step towards decoupling from Instagram by introducing its own word blocking filters. Instagram head Adam Mosseri announced on Thursday that the Hidden Words setting on Threads includes “newly added custom filters to block words, phrases, and emojis in batches, with optional time limits.” A previous version of Hidden Words was tied to Instagram, meaning you could only mute the same words and phrases across both platforms. This change enables users to tailor what they wa

Threads now lets you manage Hidden Words separately from Instagram, set time limits

Threads, Meta’s competitor to X, now has its own Hidden Words setting that operates separately from Instagram. The feature allows you to filter out posts that contain words, phrases, or emojis you don’t want to see in feeds, search, profiles, and replies. Previously, Hidden Words was tied to Instagram, so the filters that you entered would be applied to content on both platforms. Now, you can create a separate list of Hidden Words on Threads to further personalize the content that you see on th

TikTok's Not Getting Banned, but These Apps Give It a Run for Its Money

The US ban on TikTok has likely been avoided (again). On Tuesday President Trump signaled his intent to add a 90-day extension to prevent the ban from taking effect on June 19. The extra time is meant to give the Chinese-owned app an opportunity to find a US-approved buyer. TikTok was shut down for less than 24 hours in January, in anticipation of a ban upheld by the Supreme Court. Access to TikTok was restored after the app received an extra 75 days to find a US buyer, and in April the deadlin

Instagram is working on a repost button for the main feed

Instagram might be about to cross off one of the most requested features from users’ wish lists: The company has confirmed it’s testing a native repost button for the main Feed. Here’s how it might work. Not the first time, but maybe the last? If you’ve got a good memory, you might recall that Instagram first started experimenting with reposts back in 2022. Now, some users are once again spotting the feature live in their accounts. According to early reports and screenshots (which Meta has co

Instagram is running another test of a repost feature

Instagram is testing a new repost feature. TechCrunch reported that social media network is currently running a test that gives users the opportunity to repost content. The current feature test is focused on resharing a post, the content that appears in a user's feed, as a new post. The platform does already offer the ability to share a post to someone's Story, but this post-to-post repost would be a new addition to the available interactions. Instagram did a very similar test of a very similar

Instagram tests a reposts feature

Instagram is testing the ability for users to repost posts, the company confirmed to TechCrunch on Monday. The move doesn’t come as a surprise, as the social network was spotted developing the feature as far back as 2022. Some users have reported seeing the feature on their accounts, with one noting that users will be able to repost their own content in addition to other users’ posts. Of course, not everyone will be on board if Instagram decides to roll out the change officially, especially si

Instagram users complain of mass bans, pointing finger at AI

Instagram users have for weeks complained about a significant increase in accounts being mistakenly banned or suspended. Many suspect, without direct evidence, that the issues may have to do with the use of AI automation. Reached for comment, Meta has so far not offered an on-record statement. According to a growing number of social media posts, including on sites like Reddit and X, Instagram users report that their accounts were banned even though they had not violated the company’s terms of

Meta and Oakley tease a smart glasses announcement for June 20

Reports emerged earlier this year that Meta was working with Oakley on smart glasses and it seems we're about to see the fruits of those labors. A new Instagram account called @oakleymeta has popped up and its first post teased an announcement for this Friday (June 20). Instagram's own official account and Meta CEO Mark Zuckerberg shared the clip on their stories, as did Oakley on its social channels, so this is legit. The end of the video shows the Oakley and Meta logos side by side in a very

Meta AI app ‘a privacy disaster’ as chats unknowingly made public

The Meta AI app has been described as “a privacy disaster,” as users unknowingly make their embarrassing questions public. One tech writer described it as like discovering your web browser history has been public all along without you knowing it … TechCrunch reports that there is an absolutely ridiculous privacy default for many users. Whether you admit to committing a crime or having a weird rash, this is a privacy nightmare. Meta does not indicate to users what their privacy settings are as

How to set up a WhatsApp account without Facebook or Instagram

There's no shortage of reasons to stay off the Meta ecosystem, which includes Facebook and Instagram, but there are some places where WhatsApp remains the main form of text-based communication. The app is a great alternative to SMS, since it offers end-to-end encryption and was one of the go-to methods to send uncompressed photos and videos between iPhone and Android users before Apple adopted RCS. Even though Facebook, which later rebranded to Meta, acquired WhatsApp in 2014, it doesn't require

Instagram May Soon Let You Rearrange Your Grid. What to Know

If you like to keep your Instagram profile as more of a personal photo album and less of a public bulletin board, Instagram's upcoming feature is for you. Instagram will let users quietly post to your profile without broadcasting it to your followers, the company said on Thursday. Instagram also said it would let you rearrange your profile grid. It's not clear how either feature will work yet. Static posts and Reels have historically appeared in chronological order on Instagram, so this could o

Instagram adds real-time Spotify song sharing to Notes, teases grid reordering

Instagram is introducing a new way to share your music taste through Notes, the temporary status updates that appear above inboxes in DMs. Starting today, users can display the Spotify tracks they’re currently listening to in real time. Unlike the existing music sharing features, this update continuously reflects the current song, showing both the title and artist. It builds on Instagram’s integration with Spotify, which began last November with the introduction of an “add to Spotify” button.

Instagram grid customization is coming next week

Instagram is making it easier for users to express themselves through music, reels, and says it’s “exploring” ways to support posts that can appear on your profile without being pushed to followers’ feeds. A feature rolling out today allows users to automatically share the name and artist of the Spotify song they’re currently listening to in their Instagram Notes — the temporary status updates that appear above profile pictures in Instagram DMs. Meta spokesperson Christine Pai confirmed that st

Instagram will soon let you re-arrange your grid

You don't have to make a huge effort planning Instagram posts anymore so that your profile takes on a certain aesthetic or so that your grid reads or looks a certain way. Instagram will soon (and finally) let you re-order the posts already on your grid. Alessandro Paluzzi, who reverse engineered apps and posted upcoming features online, found an "edit grid" option within Instagram way back in 2022. Instagram didn't say when exactly the feature will be available, but when you do get the edit grid

Instagram will finally let you rearrange your grid

Instagram announced on Thursday that it will finally allow users to rearrange their grid, and is testing a way for users to quietly post to their profile without having the content appear in users’ feeds. The social network is also launching the ability to stream songs from Spotify directly to your Instagram Notes, along with a new initiative to support emerging creators. Instagram says the ability to rearrange grids has been one of its most high-requested features. With this update, users will

Threads is getting native DMs as Meta reverses course

It took long enough, but Meta has finally admitted what Threads users have been saying from day one: the platform needs its own direct messaging system. Not something tied to Instagram, not a redirect, just DMs, right where the conversations are happening. And now, that’s exactly what they’re finally getting. Starting this week (via The Verge), Threads is testing a native DM inbox in three countries: Hong Kong, Thailand, and Argentina. The rollout is limited for now, but according to Mark Zuck