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Instagram fixed an issue that caused posting multiple Stories to tank your reach

Instagram fixed a bug that caused the reach of some users' Stories to shrink when they posted more than one Story a day, Instagram head Adam Mosseri shared on Friday. The fix addresses a common complaint shared by creators in the last year that they were disincentivized to use Stories because of how regularly using the feature impacted the number of people who actually saw their posts. "People were complaining about getting less reach with their Stories if they posted lots of Stories in the sam

Finally, the official Instagram app for iPad has arrived - here's what's new

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Meta just announced a native app version of Instagram for iPadOS 15.1 and later. The app is free and available in the App Store now. It looks different than the mobile version, with some interesting ways to curate your feed. At long last, you can now scroll Instagram on your iPad. After years of requests by iPad users, it will be available in the App Store for iPadOS 15.1 and later starting Septem

Instagram Finally Debuts Native iPad App. It Only Took 15 Years

Following earlier rumors in 2025, iPad users finally saw a dedicated Instagram app arrive on their devices on Wednesday. Since the iPad's original release 15 years ago, Instagram had never been available in the App Store as a download for Apple's tablet. Instead, users had been stuck with the workaround mobile version, which awkwardly failed to stretch to the iPad's larger screen size. It's not clear why Instagram took so long to appear on the iPad. (We're baffled by it just as much as you are.

You can finally scroll Instagram on your iPad - after 15 years

Jason Hiner/ZDNET Follow ZDNET: Add us as a preferred source on Google. ZDNET's key takeaways Meta just announced a native app version of Instagram for iPadOS 15.1 and later. The app is free and available in the App Store now. It looks different than the mobile version, with some interesting ways to curate your feed. At long last, you can now scroll Instagram on your iPad. After years of requests by iPad users, it will be available in the App Store for iPadOS 15.1 and later starting Septem

Instagram App Finally Appears on iPads, After 15 Years of Neglecting Apple's Tablet

After rumors earlier in 2025, iPad users finally saw the Instagram app arrive on their devices on Wednesday, appearing in the App Store after 15 years of avoiding the iPad. Since its original release, Instagram has never been available as a download for Apple's larger screen. While it's not certain why Instagram took so long to appear on the iPad, we've tested out the app and found it ready to download and fully functional. However, Instagram has made a few changes that indicate its latest prio

Taylor Swift's Engagement Post Broke One Instagram Record and Is Still Climbing the Most-Liked List

Nobody is shaking this off: Pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce announced their engagement on Instagram just over a week ago, and the likes exploded like pyrotechnics at a concert. The post broke Instagram's record for reposts (though to be fair, reposting just started on Instagram in August). Still, the post hit 1 million reposts in less than 6 hours and earned 14 million likes in the first hour. By Wednesday this week, it had topped 36 million likes, vault

James Gunn’s Superman sequel is coming in 2027

is a reporter focusing on film, TV, and pop culture. Before The Verge, he wrote about comic books, labor, race, and more at io9 and Gizmodo for almost five years. Posts from this author will be added to your daily email digest and your homepage feed. James Gunn has been coy about his plans for a follow-up to this year’s excellent Superman movie, but the writer / director is finally sharing some concrete news about what’s next for the Man of Steel. Gunn announced in an Instagram post today that

Instagram launches official iPad app, now available on App Store

The day has finally arrived: Instagram for iPad is here. Though it seemed like it might never happen, the popular social media app now offers an official iPadOS version. Here are the details. Instagram for iPad rolling out to all users now Instagram’s iPad app is now rolling out to all users on the App Store. As you might expect, it includes access to your feed, stories, and most of the features you would expect. But Instagram has built its iPad app with a special emphasis on Reels. From th

After 15 Years, Instagram Finally Releases an iPad App

Fact: the iPad launched 15 years ago in 2010. Steve Jobs famously made himself comfortable in a leather armchair and then proceeded to show everybody how “magical” the iPad was for browsing the web, looking at photos, and—yes—checking Facebook. Also fact: Instagram launched months later that fall, two years before Mark Zuckerberg would cut the app’s founders, Kevin Systrom and Mike Krieger, a fat check for $1 billion. In the decade and a half since establishing itself as the go-to place to share

The Instagram iPad App Is Finally Here

Apple debuted the iconic and now wildly popular iPad in 2010. A few months later, Instagram landed on the App Store to rapid success. But for 15 years, Instagram hasn't bothered to optimize its app layout for the iPad's larger screen. That's finally changing today: There's now a dedicated Instagram iPad app available globally on the App Store. It has been a long time coming. Even before Apple began splitting its mobile operating system from iOS into iOS and iPadOS, countless apps adopted a fre

Instagram is coming to iPad, 15 years later

is features writer with five years of experience covering the companies that shape technology and the people who use their tools. After years of requests from users, Instagram will finally have a dedicated app for iPad. Beginning Wednesday, September 3rd, users will be able to download the new app built specifically for Apple’s tablet. But it will be slightly different than the mobile app users are accustomed to. Most significantly, the iPad app will open directly to a feed of Reels, the compa

Instagram is finally launching an iPad app

After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen. The iPad app has nearly all the features of the phone app when it comes to consumption. Stories appear at the top of th

You may soon be able to watch Instagram Reels in picture-in-picture mode

In a new test, Meta is letting select users keep watching Instagram Reels as a floating window on their devices even after they close the app. Here’s what it looks like. As spotted by Radu Onescu on Threads, Instagram is prompting select users to “Try Picture in Picture” with a pop-up when they swipe through posts made on Reels: The pop-up reads: “Try picture in picture Turn this on to continue watching reels in a floating window on your device after you’ve left Instagram. Manage your picture

Instagram tests Picture-in-Picture viewing for reels

Instagram is testing a new Picture-in-Picture feature for watching reels, the company confirmed to TechCrunch on Tuesday. The feature allows users to watch reels in a small, floating window on their screen while browsing other apps to allow for multitasking. The feature was first spotted by app researcher Radu Oncescu. Users who are part of the test will see a pop-up notifying them about the new feature and how to turn it on. While Picture-in-Picture is great for multitasking, it also has the

Instagram tests Picture-In-Picture viewing for reels

Instagram is testing a new Picture-in-Picture feature for watching reels, the company confirmed to TechCrunch on Tuesday. The feature allows users to watch reels in a small, floating window on their screen while browsing other apps to allow for multitasking. The feature was first spotted by app researcher Radu Oncescu. Users who are part of the test will see a pop-up notifying them about the new feature and how to turn it on. While Picture-in-Picture is great for multitasking, it also has the

Taylor Swift Is Engaged. Her Post Is (Still) Climbing Instagram's Most-Liked List

Nobody is shaking this off: Pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce announced their engagement on Instagram on Tuesday, and the likes exploded like pyrotechnics at a concert. The post broke Instagram's record for reposts, even though, to be fair, reposting just started on Instagram in August. Still, the post hit 1 million reposts in less than 6 hours and earned 14 million likes in just the first hour. By Friday, it had topped 34.7 million likes, vaulting it to n

Instagram adds inbox management tools for creators and big accounts

Big-time creators on Instagram just got a bit of welcome news. The platform is introducing inbox management tools to make it easier for influencers to wade through endless messages and requests. The tools include multi-select filters that let users sort through messages faster to find important correspondences. Remember, popular creators are getting hundreds upon hundreds of messages each day. The software lets these influencers add, edit or remove any filter, which should be helpful. Instagra

Taylor Swift Is Engaged. Her Post Is Climbing Instagram's Most-Liked List

Nobody is shaking this off: Pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce announced their engagement on Instagram on Tuesday, and the likes exploded like pyrotechnics at a concert. The post broke Instagram's record for reposts, even though, to be fair, reposting just started on Instagram in August. Still, the post hit 1 million reposts in less than 6 hours and earned 14 million likes in just the first hour. By Wednesday, it had topped 30 million likes, vaulting it to

Taylor Swift Is Engaged. Her Post Smashed an Instagram Record

Nobody is shaking this off: Pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce announced their engagement on Instagram on Tuesday, and the likes exploded like pyrotechnics at a concert. The post broke Instagram's record for reposts, even though, to be fair, reposting just started on Instagram in August. Still, the post hit 1 million reposts in less than 6 hours and earned 14 million likes in just the first hour. By Tuesday evening, it had topped 21.2 million likes. "Your E

Taylor Swift Is Engaged, and Her Instagram Post Could Smash Records

Nobody is shaking this off: Pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce announced their engagement on Instagram on Tuesday, and the likes exploded like pyrotechnics at a concert. "Your English teacher and your gym teacher are getting married," Swift and Kelce wrote on an Instagram post showing multiple photos of the proposal. In the first photo, Kelce is kneeling in front of Swift in a breathtaking floral garden. The second photo shows them both standing and holding

The winners and losers of Taylor Swift’s engagement announcement

is features writer with five years of experience covering the companies that shape technology and the people who use their tools. The world’s most famous celebrity couple got engaged, and the first place the news broke was on Instagram. By now, it’s not much of a surprise that pop star Taylor Swift and football player Travis Kelce opted to announce their engagement on the platform on Tuesday — if it’s good enough for Beyoncé, it’s good enough for anyone. Swift and Kelce are, for the most part,

Instagram’s new feature helps college students connect with others on campus

Instagram is introducing a new feature aimed at helping college students connect with people on campus, the company announced on Tuesday. The launch comes a week after TikTok rolled out a nearly identical feature. The new option allows students in the U.S. to add their college or university to their profile banner and browse a list of students at their school. Students will see an ‘Add School’ option on their profile, which they can click to complete a verification process through the student

Spotify gets deeper Instagram integration

Spotify is expanding how users can share their music on Instagram with two new features rolling out globally today. Audio previews in Stories Audio previews are now included when posting tracks to Stories, while Instagram Notes gets real-time music updates that show what you are currently listening to. Sharing songs to Instagram Stories now includes a short audio clip automatically. Friends can listen to the preview directly in the Story and tap the music sticker to open the full track in Spo

Instagram adds Spotify integration to Stories and Notes

Spotify and Instagram are cozying up for more seamless music sharing. Two new features make it easier for Spotify's nearly 700 million users to share their favorite tunes. When sharing a Spotify track to Instagram Stories, a short snippet of the song will now be included. When people view the story, they'll have an option to open the track in Spotify. They can do that by tapping the music sticker on your post. Spotify Along similar lines, Instagram Notes now lets you show your friends what yo

Spotify adds audio previews and real-time music sharing to Instagram Stories and Notes

Spotify is expanding how users can share their music on Instagram with two new features rolling out globally today. Audio previews in Stories Audio previews are now included when posting tracks to Stories, while Instagram Notes gets real-time music updates that show what you are currently listening to. Sharing songs to Instagram Stories now includes a short audio clip automatically. Friends can listen to the preview directly in the Story and tap the music sticker to open the full track in Spo

Meta’s AI translation tool can dub your Instagram videos

is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO. Posts from this author will be added to your daily email digest and your homepage feed. Meta is bringing its AI translation tool to more users on Facebook and Instagram, which automatically dubs your reels into another language. The feature also uses AI to make its dub match up with the sound of your voice and the movement of your mouth. For now,

How to use (or turn off) your Instagram Map

Instagram Map, the new Instagram feature copying Snapchat's Snap Map, makes it simple to share your location with friends. So simple you might not understand who you're sharing it without digging into your settings. That's naturally led to confusion from some Instagram users as to how the feature works. If you already spend a lot of time on Instagram and are looking for a way to see where your friends have been, it's worth familiarizing yourself with how Instagram Map works. And if you're worri

Angry, confused and worried about police – behind Instagram bans

Angry, confused and worried about police – behind Instagram bans 13 hours ago Share Save Graham Fraser Technology Reporter Share Save Getty Images The banning of accounts has left an emotional impact on people Instagram users have told the BBC of their confusion, fear and anger after having their accounts suspended, often for being wrongly accused by parent company Meta of breaching the platform's child sex abuse rules. For months, tens of thousands of people around the world have been compla

Instagram users angry and confused as Meta overturns yet more account bans

Instagram users angry and confused as Meta overturns yet more account bans 7 hours ago Share Save Graham Fraser Technology Reporter Share Save Getty Images The banning of accounts has left an emotional impact on people Instagram users have told the BBC of their confusion, fear and anger after having their accounts suspended, often for being wrongly accused by parent company Meta of breaching the platform's child sex abuse rules. For months, tens of thousands of people around the world have be

Christian Militants Are Using Instagram to Recruit—and Becoming Influencers in the Process

In a reel shared to Instagram on February 14, an account identifying itself with a group called The 13th Northeast Guerillas put out a call to prospective recruits in Vermont and New Hampshire. What they advertised was fairly benign on its surface: fitness, community, preparation, survivalist training. The video was set to the tune of Kendrick Lamar’s “TV Off” and featured a rapid succession of highly edited images showing armed men posing in the wilderness in tactical gear. They sometimes wore