GoKawiilInstagram's Adam Mosseri admits he has no fix for AI-slop content theft
Instagram head Adam Mosseri responded publicly after comedian George Brett Olson showed how an AI-generated account with over 300,000 followers had copied his jokes and even his outfit, directing viewers to paid OnlyFans pages. Mosseri said banning AI content outright isn't practical since it's increasingly hard to identify and not all of it is low-quality, but acknowledged Instagram needs to find a way to stop AI accounts from ripping off original creators' work wholesale. He repeated similar concerns days later after another creator's visual art was copied into an AI slop video, calling it a 'tricky problem' the platform is still working through.
GoKawiil's interpretation of the reporting above, not reported fact.
The public admission from a platform executive suggests Instagram currently lacks effective tools to distinguish stolen, AI-repackaged content from legitimate original work at scale. This could leave creators with little recourse as AI slop accounts monetize their stolen material, potentially eroding trust in content attribution across the platform. Mosseri's comments indicate the company is still in an early, reactive phase of policy development rather than having a concrete enforcement plan.
- AI accounts are stealing comedians' and artists' content and repackaging it with AI-generated performers to drive traffic to paid platforms like OnlyFans.
- Instagram's Adam Mosseri says a blanket ban on AI content isn't practical, citing difficulty identifying it and because not all AI content is low-quality.
- Mosseri says Instagram is still determining how to address wholesale content theft by AI creators, calling it a 'tricky problem' without a current solution.
Source: futurism.com — Maggie Harrison Dupré, 2026-10-22
Published there as: “Head of Instagram Says He Has No Idea How to Deal With Wave of Horrible AI Slop”
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