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OpenAI has expanded its influencer marketing, more than doubling sponsored Instagram posts for ChatGPT from 61 in June to 141 in August, according to HypeAuditor data cited by Business Insider. The company is reportedly pitching parenting, fitness and tech creators, urging them to frame ChatGPT as useful for everyday life and business rather than address AI safety worries directly.
Meta is heavily promoting Muse, a new AI agent for Instagram and Facebook users that links to email, bank accounts, and other personal data to automate tasks and build a long-term memory of user habits. Multiple users, including a journalist at Inc Magazine, reported that Muse surfaced private text message content despite never granting it permission to access Messages, and Meta's own staff gave conflicting, unconvincing explanations for how this happened.
Teatre Raval in Barcelona found its Instagram and Facebook ads for a stage adaptation of Virginia Woolf's 'A Room of One's Own' rejected by Meta's automated moderation. Meta told the theatre that its system automatically flags any mention of civil rights, feminism or social reform as a restricted 'social topic,' and suggested removing such keywords to get the ads approved. The company did not clarify whether Woolf's name, the word 'feminism,' or both triggered the block.
Teatre Raval in Barcelona had its Instagram and Facebook ads for a stage adaptation of Virginia Woolf's essay rejected by Meta, which classified the promotion under 'social topics' due to references to feminism and civil rights. Meta suggested the theatre strip out certain keywords to avoid the automatic filter, but the venue refused and publicly protested the restriction. The production, a one-woman show performed by Clara Sanchis, is based on Woolf's 1928 lectures on women and education.
Converse removed an Instagram advertisement featuring K-pop singer Karina after critics said lighting on her skirt resembled a KKK hood and her pose made the sneakers look like a lynching victim's dangling feet. The Nike-owned company apologized publicly, calling the image 'deeply upsetting' and pledging to pull it from all platforms. Converse has not disclosed how the ad passed internal review or answered further questions about its approval process.
Meta is introducing a paid subscription that gives users expanded access to AI features across Instagram, Facebook and WhatsApp. The move signals Meta's push to monetize its AI tools directly rather than offering them entirely free to its massive user base.
Meta introduced Meta One, a new subscription service spanning Facebook, Instagram and WhatsApp that bundles AI tools for image and video creation alongside existing premium features. The offering includes a $7.99/month Core tier and a $19.99/month Premium tier, both incorporating the previously launched Facebook Plus, Instagram Plus and WhatsApp Plus perks, with Premium offering greater AI usage allowances. Meta declined to specify exact usage caps, saying they vary by country and system conditions.
Meta has rolled out its Meta One subscription tiers worldwide, bundling paid versions of Instagram, WhatsApp, and Facebook with extra AI capabilities powered by its new assistant Muse. Individual plans start at $7.99 monthly for Core and $19.99 for Premium, while creator and business tiers range from $14.99 up to $499 per month with perks like verified badges and impersonation protection. Meta says free access to its apps and AI assistant will remain, and plans to eventually add AI glasses and Edits to the bundles.
Women interviewed by WIRED describe being secretly filmed on dates by men wearing Meta's AI-powered Ray-Ban smart glasses, which can capture photo and video from the wearer's point of view. One woman, Courtney McAnuff, discovered footage of her date posted to Instagram without her consent, prompting her to describe the experience as a violation. Meta sold over 7 million pairs of the glasses in 2025, and the devices have earned the nickname "creep glasses" amid growing complaints about covert filming in social settings.
The Economist has designated 'AI Slop' its word of the year, describing how AI-generated content is flooding search results and social media with generic, low-quality material. The term captures a growing trend of AI-written articles cluttering health searches and AI voice-overs appearing in manipulated video clips on platforms like Instagram.
Meta says it has fixed a Meta AI feature that generated invasive automatic prompts on Instagram posts, such as questions identifying a poster's child or home location, after parenting blogger Kalie Robins showed the tool piecing together private details from years of old photos and family accounts. Meta confirmed the feature missed its intended purpose and will no longer surface such personal suggestions, though it gave few specifics on what exactly was changed.
Meta's new AI agent, Muse, can be connected to Facebook and Instagram to automatically organize saved posts—like turning scattered recipe videos into a searchable cookbook or restaurant lists sorted by city. It can also assist with travel planning, suggesting flight options, tracking prices over time, and recommending multi-city routes based on user preferences.