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Opinion piece argues AI could merge product manager and developer roles

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GoKawiil Brief

A blog post argues that generative AI threatens product managers as much as developers, since AI-assisted coding makes it cheap for anyone, including developers, to prompt and build features themselves. The author contends that as code becomes cheap, developers gain time to build product intuition, eroding the traditional split between 'tech' and 'product' roles. The piece compares the effect to Instagram's impact on professional photography, where most mid-tier practitioners lost their edge while top talent became more valuable.

Why It Matters

GoKawiil's interpretation of the reporting above, not reported fact.

The argument suggests that AI's disruption may not be limited to technical execution roles but could reshape how product strategy and engineering functions are organized within companies. If correct, this could push organizations toward hybrid tech-product roles and reduce demand for specialized PM positions that don't add unique judgment beyond what AI-assisted engineers could provide. However, this is one individual's opinion and speculative framing rather than an established industry trend or survey finding.

Key Takeaways

Source: lucaskostka.com, 2026-10-30

Published there as: “Product Managers aren't safe either”

Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.