GoKawiilEntrepreneur Contributor Argues Businesses Need Trained Staff, Not Just 'Social Savvy' Employees, for Organic Growth
A contributor writing for Entrepreneur, affiliated with Fix Your Search, argues that small businesses often make the mistake of assigning social media duties to whoever seems comfortable online rather than someone trained in strategy. The piece outlines seven reasons why training a social media team—covering platform knowledge, consistent execution, and understanding what drives engagement—is essential for organic growth. It emphasizes that organic social media can build trust and brand loyalty without ad spend, but only when run strategically.
GoKawiil's interpretation of the reporting above, not reported fact.
The advice reflects a broader trend of businesses treating social media management as a specialized skill rather than a default task for junior staff, which could reshape how small companies allocate marketing resources. Because this is an opinion piece from an industry consultant, the claims about effectiveness reflect the author's professional experience rather than independently verified data. It suggests coaching or training services, like those offered by the author's own firm, may be positioned as a solution to this perceived gap.
- Author argues organic social media is an underused tool for building trust and brand loyalty without ad spend.
- Piece claims untrained staff posting without strategy leads to stalled growth despite consistent content output.
- Author recommends businesses invest in training or outside coaching rather than relying on general enthusiasm for social media.
Source: entrepreneur.com — Tonia Ryan, 2026-11-06
Published there as: “Being ‘Good at Social Media’ Isn’t Enough to Run Your Business Accounts. Here’s What Is.”
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