GoKawiilInstagram's repost feature lets users reshare public posts to their own profile tab
Instagram offers a repost tool that lets users share another account's public post or reel with their own followers, with the content appearing in a dedicated repost tab on their profile. Reposts remain credited to the original creator and persist beyond 24 hours, unlike Stories, but can only be made with the original poster's permission. Users can undo a repost by tapping the button again, long-pressing to delete, or using the Reposts section under Your Activity to remove multiple at once.
GoKawiil's interpretation of the reporting above, not reported fact.
The feature could change how content spreads on Instagram by giving reshared posts more permanence and visibility than Stories, potentially boosting reach for original creators while keeping attribution intact. Requiring creator permission suggests Instagram is trying to balance content amplification with creator control, though the button's placement may lead to accidental reposts that could affect how casually users engage with sharing.
- Reposts appear in a dedicated tab on a user's profile and link back to the original creator.
- Reposting requires the original creator's permission, and permissions work both ways.
- Users can undo individual reposts or bulk-delete them via the Reposts section under Your Activity.
Source: engadget.com — Gabriela Vătu, 2026-10-31
Published there as: “What is the purpose of reposting on Instagram and how do you do it?”
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