Instagram offers a repost tool that lets users share another account's public post or reel with their own followers, with the content appearing in a dedicated repost tab on their profile. Reposts remain credited to the original creator and persist beyond 24 hours, unlike Stories, but can only be made with the original poster's permission. Users can undo a repost by tapping the button again, long-pressing to delete, or using the Reposts section under Your Activity to remove multiple at once.
engadget.com
· 2026-10-31
Instagram is overhauling its video product to support longer-form, episodic content and improve the experience of watching on televisions, according to VP of product Tessa Lyons. A new feature called 'Series' lets creators turn Reels into episodic content with notifications for new episodes, and the company is testing social features like a Friends tab and a smartphone-as-remote tool for TV viewing.
wired.com
· 2026-10-27
Instagram is piloting a new format, Features, letting selected US creators publish horizontal videos up to 90 minutes long, after an earlier trial in Brazil. Reels can link directly to these longer videos, and Instagram plans to surface them via Explore and its TV app. Instagram chief Adam Mosseri said he previously opposed long-form video on the platform but now hopes short and long clips can work together.
androidauthority.com
· 2026-10-27
Instagram has started testing a new long-form horizontal video product, called Features, with select creators in the U.S., after piloting it in Brazil. The format supports videos up to 90 minutes and lets creators link short Reels clips to the full-length versions, according to Instagram VP of Product Tessa Lyons speaking to The Hollywood Reporter. Full episodes will also surface in Explore and other parts of the app, letting users jump from a clip to the complete video without leaving Instagram.
9to5mac.com
· 2026-10-26
Instagram is rolling out a small US test of a new longform, widescreen video format called 'Features,' alongside a parallel test with creators in Brazil. CEO Adam Mosseri said the company is also testing related tools, including clips that link to longer videos, a way to bundle Reels into a 'series,' and improvements to live video discovery.
theverge.com
· 2026-10-26
Meta has quietly released a version of Instagram for Apple TV, following earlier launches on Fire TV, Samsung Smart TVs, and Google TV. MacRumors noticed the App Store listing was updated on October 23rd to include Apple TV compatibility, after earlier versions as recently as October 18th only listed iPad and iOS support.
theverge.com
· 2026-10-25
Meta is testing a Facebook layout in India that opens directly into a full-screen, immersive video feed, with a possible US rollout in 2027. Separately, researcher Radu Oncescu found an Instagram test letting Reels appear as the first screen on app launch, with sound on by default, while Stories stay at top and the regular feed is reached by swiping. A Meta spokesperson confirmed the Instagram test is live in some countries and said users can revert to the old layout.
theverge.com
· 2026-10-08
Meta is trialing a new Facebook interface in India that directs some users straight into full-screen video content upon opening the app, emphasizing Reels. This test allows users to switch back to the traditional feed and is part of Meta’s broader strategy to prioritize video content, especially Reels, on its platforms. India, as Meta’s largest user base, serves as a key testing ground for these video-centric features.
techcrunch.com
· 2026-10-06
Instagram is renaming its optional disclosure for AI-driven personas from 'AI creator' to 'AI-generated profile' to make it obvious that the account isn't run by a real person. Accounts that skip this new label risk reduced visibility, losing recommendation placement in Explore and Reels for non-followers.
techspot.com
· 2026-09-01
Instagram is renaming its 'AI creator' label to 'AI-generated profile' to more clearly flag accounts featuring synthetic humans. The platform will also reduce visibility for accounts that fail to self-label as AI-generated, blocking their posts from being recommended to non-followers in Reels and Explore, though owners can appeal.
theverge.com
· 2026-08-31
Instagram has introduced First Draft, a new iPhone-only feature that automatically assembles a Reel from selected video clips with a single tap, trimming pauses and cutting footage into a rough edit. Meta emphasizes the tool only offers a starting point, with every change reversible and reorderable before final publishing or further editing.
9to5mac.com
· 2026-08-26
Meta introduced First Draft, an Instagram tool that automatically detects and removes silences and pauses from video clips before laying them into an editable timeline. Users select clips from their Reels Gallery, tap First Draft, then refine the auto-trimmed sequence or post it directly to their feed or Story. The feature rolls out on iOS first, with no confirmed timeline for Android.
engadget.com
· 2026-08-25
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