GoKawiilInstagram tests 90-minute horizontal videos called Features for US creators
Instagram is piloting a new format, Features, letting selected US creators publish horizontal videos up to 90 minutes long, after an earlier trial in Brazil. Reels can link directly to these longer videos, and Instagram plans to surface them via Explore and its TV app. Instagram chief Adam Mosseri said he previously opposed long-form video on the platform but now hopes short and long clips can work together.
GoKawiil's interpretation of the reporting above, not reported fact.
Instagram's reported 3 billion monthly users and 4.5 billion daily Reel plays give it a large built-in audience to push into long-form video, which could pressure YouTube's dominance in that space. However, matching YouTube's established creator payout systems and audience habits for long videos remains an open challenge that the test alone does not resolve. The move suggests Meta sees short clips as a funnel into longer content rather than a separate product.
- Features allows select US creators to post horizontal videos up to 90 minutes long.
- Reels can link to full-length versions, with Explore and TV app integration planned.
- Instagram's huge user base could challenge YouTube, though monetization parity is unproven.
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Published there as: “Instagram is coming for YouTube’s crown with long-form videos”
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