GoKawiilInstagram begins US test of 90-minute horizontal video format called Features
Instagram has started testing a new long-form horizontal video product, called Features, with select creators in the U.S., after piloting it in Brazil. The format supports videos up to 90 minutes and lets creators link short Reels clips to the full-length versions, according to Instagram VP of Product Tessa Lyons speaking to The Hollywood Reporter. Full episodes will also surface in Explore and other parts of the app, letting users jump from a clip to the complete video without leaving Instagram.
GoKawiil's interpretation of the reporting above, not reported fact.
This marks another attempt by Instagram to pull podcasters and long-form creators away from YouTube, following the earlier failed push with IGTV. The timing suggests Instagram wants to capture the growing habit of users watching short clips of podcasts and stand-up sets, converting that behavior into in-app viewing of full episodes rather than driving traffic elsewhere. Whether creators and audiences embrace horizontal long-form content on Instagram, a platform built around short vertical video, remains uncertain.
- Instagram is testing Features, a format supporting horizontal videos up to 90 minutes long.
- The test, previously run in Brazil, now includes select U.S. creators, particularly podcasters and comedians.
- Full-length videos can be linked from Reels clips and will also appear in Explore, keeping viewers inside the app.
Logitech StreamCam — If you're a creator looking to jump into long-form horizontal video like Instagram's new Features format, having solid webcam is key for podcast-style content. The Logitech StreamCam offers smooth, clear video perfect for recording long sit-down conversations or commentary videos. It's a simple way to upgrade your production value as you experiment with these new longer formats.
See Logitech StreamCam on Amazon → Affiliate link — we may earn a commission on purchases, at no extra cost to you. Product picked by AI based on this article; it is not a tested recommendation.Source: 9to5mac.com — Marcus Mendes, 2026-10-26
Published there as: “Instagram takes on YouTube with new 90-minute horizontal video format”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.