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Instagram adds episodic 'Series' feature and pushes longer videos for TV viewing

Instagram is overhauling its video product to support longer-form, episodic content and improve the experience of watching on televisions, according to VP of product Tessa Lyons. A new feature called 'Series' lets creators turn Reels into episodic content with notifications for new episodes, and the company is testing social features like a Friends tab and a smartphone-as-remote tool for TV viewing.

wired.com · 2026-10-27

Instagram begins US test of 90-minute horizontal video format called Features

Instagram has started testing a new long-form horizontal video product, called Features, with select creators in the U.S., after piloting it in Brazil. The format supports videos up to 90 minutes and lets creators link short Reels clips to the full-length versions, according to Instagram VP of Product Tessa Lyons speaking to The Hollywood Reporter. Full episodes will also surface in Explore and other parts of the app, letting users jump from a clip to the complete video without leaving Instagram.

9to5mac.com · 2026-10-26