GoKawiilMLB sets playoff highlight reel to Olivia Rodrigo track, racking up millions of views
On October 2nd, as MLB's Division Series began, the league's Instagram and TikTok accounts posted a playoff highlight video scored to Olivia Rodrigo's album track 'My Way.' The clip, featuring players from the Brewers, Dodgers, White Sox and other postseason teams, has drawn more than 2.1 million views on Instagram and 615,000 on TikTok, with fans commenting on the unexpected pairing of baseball and the pop star.
GoKawiil's interpretation of the reporting above, not reported fact.
MLB's VP of social media and innovation, Cameron Gidari, says the team deliberately chose the song to make overlapping fan communities feel 'seen,' suggesting a broader strategy to reach younger, culturally engaged audiences beyond traditional baseball viewers. This kind of cross-audience content could be part of a wider effort by the league to compete for attention against sports and entertainment properties that dominate youth culture, though MLB has not explicitly framed it as a response to declining viewership.
- MLB's social accounts set an October 2nd playoff highlight video to Olivia Rodrigo's 'My Way,' an album track rather than a single.
- The video has drawn over 2.1 million Instagram views and 615,000 TikTok views, with fans praising the unexpected music choice.
- MLB's social media VP says the pairing was intentional, aiming to make niche fan communities feel recognized.
Source: theverge.com — Mia Sato, 2026-10-27
Published there as: “Major League Baseball is looking for a new kind of fan”
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