Social Media Strategy

MLB sets playoff highlight reel to Olivia Rodrigo track, racking up millions of views

On October 2nd, as MLB's Division Series began, the league's Instagram and TikTok accounts posted a playoff highlight video scored to Olivia Rodrigo's album track 'My Way.' The clip, featuring players from the Brewers, Dodgers, White Sox and other postseason teams, has drawn more than 2.1 million views on Instagram and 615,000 on TikTok, with fans commenting on the unexpected pairing of baseball and the pop star.

theverge.com · 2026-10-27

Gary Vaynerchuk says he posts 900 times daily, targets 100,000 by 2025

Entrepreneur Gary Vaynerchuk, CEO of VaynerMedia, told attendees at Entrepreneur's Overcoming Impossible event that his businesses publish 900 pieces of social media content per day, a figure he says he wants to grow to 100,000 daily by next year. He urged business owners selling physical products to use AI tools to mass-produce images and video content and distribute it across YouTube Shorts, TikTok, Snapchat, LinkedIn, Facebook and Twitter, while also recruiting TikTok affiliates to sell on commission.

entrepreneur.com · 2026-10-26