Long Form Video - GoKawiil

Instagram tests 90-minute horizontal videos called Features for US creators

Instagram is piloting a new format, Features, letting selected US creators publish horizontal videos up to 90 minutes long, after an earlier trial in Brazil. Reels can link directly to these longer videos, and Instagram plans to surface them via Explore and its TV app. Instagram chief Adam Mosseri said he previously opposed long-form video on the platform but now hopes short and long clips can work together.

androidauthority.com · 2026-10-27

Instagram begins US test of 90-minute horizontal video format called Features

Instagram has started testing a new long-form horizontal video product, called Features, with select creators in the U.S., after piloting it in Brazil. The format supports videos up to 90 minutes and lets creators link short Reels clips to the full-length versions, according to Instagram VP of Product Tessa Lyons speaking to The Hollywood Reporter. Full episodes will also surface in Explore and other parts of the app, letting users jump from a clip to the complete video without leaving Instagram.

9to5mac.com · 2026-10-26