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Adam Mosseri

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Instagram's Mosseri says turning off algorithm cuts engagement by half

Adam Mosseri told an Australian press briefing that Instagram users who switch to a chronological feed instead of the algorithmic one see engagement drop by roughly 50%, with satisfaction scores dropping sharply too. He made the comments as Australia weighs a Digital Duty of Care bill that would require platforms to prompt users to disable ranking algorithms.

Instagram to penalize AI-influencer accounts that hide their AI nature

Instagram is renaming its 'AI creator' label to 'AI-generated profile' to more clearly flag accounts featuring synthetic humans. The platform will also reduce visibility for accounts that fail to self-label as AI-generated, blocking their posts from being recommended to non-followers in Reels and Explore, though owners can appeal.

Meta settles state AG addiction case for $16.7B, but faces more suits

Meta agreed to pay $16.7 billion to resolve a consolidated lawsuit brought by 51 state attorneys general over allegations its platforms fostered social media addiction among young users. The deal came just over a week into trial, before CEO Mark Zuckerberg was expected to testify, and California AG Rob Bonta said it does not shield Meta from further legal exposure. Florida's attorney general called the sum too small for a company of Meta's size and said his state will continue pursuing its own separate lawsuit.

Instagram CEO Mosseri denies knowledge of lawyer's order to limit his teen-safety data

Adam Mosseri testified in Meta's multistate trial over child safety that he was unaware a company lawyer instructed Instagram employees to strip certain teen-safety statistics from a 2023 presentation before it reached him. The removed data showed teens viewed suicide, self-harm and eating-disorder content, as well as other 'non-recommendable' material, at significantly higher rates than adults. Mosseri said he never asked to be shielded from such information and understood lawyers' role as reviewing documents for legal accuracy.