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Instagram head Adam Mosseri said resentment toward AI is especially strong among creative professionals, driven by concerns over content ownership, unauthorized use in AI training, and job losses. He predicted that this anxiety and backlash will grow more intense over the coming years.
Adam Mosseri said in a podcast interview that public frustration and anger toward AI will intensify over the next few years, especially in creative fields. He said Instagram does not rank AI content differently from other posts but admitted the platform likely doesn't rank AI content 'as well as' non-AI content, and that it is now requiring AI accounts to label themselves.
Instagram is piloting a new long-form video format called Features, allowing clips up to 90 minutes in landscape orientation, currently limited to a small group of creators in the US and Brazil. Instagram head Adam Mosseri confirmed on Threads that the company has no monetization system in place yet, only saying it is 'exploring multiple options' to pay creators.
Instagram is piloting a new format, Features, letting selected US creators publish horizontal videos up to 90 minutes long, after an earlier trial in Brazil. Reels can link directly to these longer videos, and Instagram plans to surface them via Explore and its TV app. Instagram chief Adam Mosseri said he previously opposed long-form video on the platform but now hopes short and long clips can work together.
Instagram announced Monday it is testing a new upload format called 'Features' that lets creators post videos up to 90 minutes long, departing from its years-long focus on short-form vertical clips. Instagram head Adam Mosseri has previously said the platform mostly pays creators through brand deals rather than direct per-view payouts, unlike YouTube's ad-revenue sharing model.
Instagram is rolling out a small US test of a new longform, widescreen video format called 'Features,' alongside a parallel test with creators in Brazil. CEO Adam Mosseri said the company is also testing related tools, including clips that link to longer videos, a way to bundle Reels into a 'series,' and improvements to live video discovery.
Instagram head Adam Mosseri responded publicly after comedian George Brett Olson showed how an AI-generated account with over 300,000 followers had copied his jokes and even his outfit, directing viewers to paid OnlyFans pages. Mosseri said banning AI content outright isn't practical since it's increasingly hard to identify and not all of it is low-quality, but acknowledged Instagram needs to find a way to stop AI accounts from ripping off original creators' work wholesale. He repeated similar concerns days later after another creator's visual art was copied into an AI slop video, calling it a 'tricky problem' the platform is still working through.
Adam Mosseri told an Australian press briefing that Instagram users who switch to a chronological feed instead of the algorithmic one see engagement drop by roughly 50%, with satisfaction scores dropping sharply too. He made the comments as Australia weighs a Digital Duty of Care bill that would require platforms to prompt users to disable ranking algorithms.
Instagram is renaming its 'AI creator' label to 'AI-generated profile' to more clearly flag accounts featuring synthetic humans. The platform will also reduce visibility for accounts that fail to self-label as AI-generated, blocking their posts from being recommended to non-followers in Reels and Explore, though owners can appeal.
Meta agreed to pay $16.7 billion to resolve a consolidated lawsuit brought by 51 state attorneys general over allegations its platforms fostered social media addiction among young users. The deal came just over a week into trial, before CEO Mark Zuckerberg was expected to testify, and California AG Rob Bonta said it does not shield Meta from further legal exposure. Florida's attorney general called the sum too small for a company of Meta's size and said his state will continue pursuing its own separate lawsuit.
Adam Mosseri testified in Meta's multistate trial over child safety that he was unaware a company lawyer instructed Instagram employees to strip certain teen-safety statistics from a 2023 presentation before it reached him. The removed data showed teens viewed suicide, self-harm and eating-disorder content, as well as other 'non-recommendable' material, at significantly higher rates than adults. Mosseri said he never asked to be shielded from such information and understood lawyers' role as reviewing documents for legal accuracy.