GoKawiilInstagram tests longform widescreen video feature called 'Features'
Instagram is rolling out a small US test of a new longform, widescreen video format called 'Features,' alongside a parallel test with creators in Brazil. CEO Adam Mosseri said the company is also testing related tools, including clips that link to longer videos, a way to bundle Reels into a 'series,' and improvements to live video discovery.
GoKawiil's interpretation of the reporting above, not reported fact.
The move suggests Instagram is positioning itself to compete more directly with YouTube's longform and widescreen video audience, after years of Mosseri resisting the format over fears it could reduce sharing between friends. Pairing short and long video formats could let Instagram capture more watch time while still preserving its social, shareable content that drives engagement.
- Instagram is testing a new longform, widescreen video format called 'Features' in the US and Brazil.
- CEO Adam Mosseri previously resisted longform video, worried it would hurt friend-to-friend sharing.
- Related tests include clip previews linking to long videos, Reels 'series,' and live video discovery improvements.
Source: theverge.com — Jay Peters, 2026-10-26
Published there as: “Instagram chases YouTube with a push for longer, widescreen videos”
Read the original report → The summary and analysis above are GoKawiil's own, written from reporting by the source above. Facts and quotes belong to the original publisher.